Technomic Announces 2017 Consumers' Choice Awards for Chain Restaurants

CHICAGO, Dec. 13, 2016 /PRNewswire/ -- As part of our comprehensive Consumer Brand Metrics program, Technomic asks consumers to rate more than 120 leading U.S. restaurant chains on 60+ different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records almost 100,000 consumer visits annually.

Based on analysis of consumer ratings in four key areas, Technomic has determined the winners of the 2017 Chain Restaurant Consumers' Choice Awards:

The Chain Restaurant Consumers' Choice Awards will be presented at Technomic's Consumer Insights Planning Program Conference, January 11-12, 2017, in Newport Beach, Calif.

Methodology

Consumer Brand Metrics is an ongoing research program that tracks consumers' attitudes toward, and usage of, leading restaurant chains and other foodservice venues. In 2016, the program currently includes 142 leading restaurant chains operating within the U.S. This includes Technomic's Top 100 U.S. Restaurants, as well as other category leaders and chains that have experienced significant unit and sales growth. Chains are added with each quarterly survey wave.

To determine the winners, key consumer experience attributes were analyzed from four quarters, fourth-quarter 2015 through third-quarter 2016. Winners are based on top-box ratings, or a rating 5 on a 5-point scale, where 1 equals very bad and 5 equals very good. Top-two-box ratings were used for ties and other purposes.

Each chain may only win one Consumers' Choice Award each year; if a chain had the highest ratings on multiple Pillars of Excellence, it most often receives the award in the pillar in which there is the greatest difference between its ratings and the next-highest chain's ratings.

Learn more about the Consumer Brand Metrics online platform and other Technomic products and services at Technomic.com or contact one of the individuals below.

Contacts:
Press Inquiries: Darren Tristano, 312-506-3850, or [email protected]
Consumer Brand Metrics Details: Patrick Noone, 312-506-3852, or [email protected]

About Technomic
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.

About Winsight, LLC
Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. In Aug. 2015, Winsight acquired Technomic Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.

For more information on Winsight and its brands, go to WinsightMedia.com.

SOURCE Technomic

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