Technology Luminaries Tapped to Keynote the Embedded Live Exhibition and Conference

SAN FRANCISCO, Oct. 6 /PRNewswire/ -- EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Reed Business Information today announced the four keynote presentations for the Embedded Live Exhibition and Conference, the definitive UK event for electronic design innovation and systems technology development.  Embedded Live is specifically targeted to engineering executives, system architects, design engineers, suppliers, analysts as well as media globally.  The event is scheduled to take place October 20-21, 2010 at the Earls Court in London.

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On Wednesday, October 20, 2010 at 10 AM, Tanya Vladimirova, Leader of the Embedded Systems Research Group, Surrey Space Center will discuss the research and development activities and the status of space technology within the UK space industry.  Recent developments such as the establishment of the new European Space Agency (ESA) facility at the Harwell Science and Innovation Campus will also be discussed.  In addition, main projects and capabilities of the small satellite manufacturer Surrey Satellite Technology will be outlined and space research activities carried out at the Surrey Space Centre will be described.

On Wednesday, October 20, 2010 at 11 AM, Will Jackson, Director, Engineered Arts Ltd will present the keynote.  Engineered Arts is the creator of the 'RoboThespian,' the humanoid robot.  Jackson will demonstrate RoboThespian's capabilities and discusses the underlying electronic, mechanical and software structure down to the embedded level. The robot utilizes a number of embedded processors from ARM devices running embedded Linux through to Parallax Propellers and Microchip PIC's.  Additionally, the RoboThespian will be displayed in the Roboteers area of the Exhibition Floor.  A RoboThespian has just been bought by NASA for use at the John F. Kennedy Space Center.  

On Thursday, October 21, 2010 at 10 AM, Steve Wainwright, General Manager, EMEA, Freescale Semiconductor will discuss the business & technology drivers of future growth in the semiconductor industry.  The market megatrends such as the need for energy efficiency, health & safety and connectivity are fuelling growth in areas such as consumer, networking, automotive, industrial and medical.  However, to benefit from these growth engines, semiconductor companies will have to reinvent themselves. The complex architectures, the system level expertise, the tools and ecosystems increasingly required by customers are leading towards a technology paradigm shift.

On Thursday, October 21, 2010 at 11 AM, Clifford Dive of Sentec will offer a keynote theatre presentation on the high growth area of smart metering and how designers and manufacturers should look to protect their products against obsolescence when creating new products for this market where product lifespan is expected to be in excess of 20 years.   Clifford will evaluate the likely advances in Smart Grid functionality, Home Area Networks and Wide Area Networks and the probable impact on embedded processors, firmware architectures, the supply chain and manufacturability.

Following the keynote by Dive, two Meet the Experts Panels entitled "M2M and the Internet of Things" will take place on Thursday, October 21 at 12:15 PM.  

"M2M and the Internet of Things" are two of the labels attached to the rapidly growing market for products and services based on connected devices.   So huge are the opportunities anticipated in areas such as e-health, consumer electronics, energy management and automotive applications that most major network operators, equipment manufacturers and chipset vendors have comprehensive programmes under way to exploit opportunities in each of these areas.   However, several challenges lie in the path of market development. They include need for standardisation, security and the disparate approaches adopted in different industries:  How will the market develop? Which markets and application areas offer the best short-term and long-term opportunities? Who will be best placed to exploit the emerging market opportunities? Who will be the winners and losers as the market develops?

One panel will look at the hardware and software technologies available and required for these applications, including the applicable standards ; the second panel will discuss the services and applications that customers are looking for and how to best deliver them reliably and securely.  The two panels will be moderated by Abraham Joseph, Device Management Forum.  Panellists include: David Trevayne-Smith, CTO, Embedded Mobile Programme, SGS Wireless; Clifford Dive, Director, Sentec; David Blissett, Marketing Manager, Telegesis; Paul Marshall, Director, Eseye; Paul Green, Director of Technology, Arkessa; Mike Greening, VP, CSMG; and Moray Barclay, Director, Strategy and Innovation, T-Mobile.

Additional information about the keynote presentations can be found at:  http://embedded-live.com/keynote_addresses

"Together with Reed Business information we have created a 'must attend' event for the engineering community that will provide attendees, readers and advertisers with the information they need to design, develop and commercialize technology," said David Blaza, VP Embedded and Events of EE Times Group.  "The event will offer key technology insights to help the electronics industry drive technology sales."

"We have a remarkable line-up of technology leaders to keynote the event and we anticipate an excellent response," said Richard Wilson, Editor, Electronics Weekly.  "This event demonstrates the critical importance of the embedded industry.  Conference and exposition attendees will learn about new trends and the latest technologies available to engineers."

Key event highlights include:

• An Exhibition showcasing the latest in hot embedded technology – microcontrollers, design and development tools and embedded computers, from components to sub-systems, displays and communication devices.
• Features within the exhibition will focus on key UK industry sectors and their technology applications, including mobile communications, security, smart energy management, and space navigation.
• A comprehensive technical conference with coverage of the full spectrum of electronic and embedded engineering from hardware design, development and test to embedded software, firmware to application development, open-source and real-time.

To register to attend the event, visit: https://esc-uk.embedded.com/live/2010/registrations?_mc=HOME  Media interested in attending the event, please visit:  https://esc-uk.embedded.com/live/2010/registrations/Media

To learn about exhibiting at the Embedded Live Exhibition and Conference, contact Daljeet Bhamra, Events Sales, Europe at +44 207 560 4023 or [email protected].  For more information about sponsorship opportunities, contact Andrew Porter, Director of Events, Europe at +44 207 560 4029 or [email protected].

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group is the global leader in media and marketing solutions for the electronics industry.  EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.  More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  EE Times Group is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE EE Times Group

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