Technology and Globalization Transforming Travel Industry and Customer Experience

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Nov 14, 2014, 02:03 ET

ST. LOUIS, Nov. 14, 2014 /PRNewswire/ -- At today's Travel Leaders National Meeting in Phoenix, Enterprise Holdings' Chief Strategy Officer and Executive Vice President Greg Stubblefield spoke to a crowd of travel agents and business leaders on how mobile technology and globalization are transforming the way the travel industry must approach the customer experience.

Enterprise Holdings - the largest car rental company in the world - owns and operates National Car Rental and Alamo Rent A Car, as well as the flagship Enterprise Rent-A-Car brand, with more than 8,600 locations in 70 countries.

Enterprise Holdings – the largest car rental company in the world – owns and operates National Car Rental and Alamo Rent A Car, as well as the flagship Enterprise Rent-A-Car brand, with more than 8,600 locations in 70 countries. Stubblefield stated that mobile technology and travel industry apps are specifically designed to respond to individual consumer preferences, enabling customers to conveniently consume a wide array of transportation and travel services on their own terms – when, where and how they want them.

"Everything is moving to a mobile platform," Stubblefield stressed. He noted that the proliferation of travel industry apps ranges from airlines and hotels to car sharing and car rental, all based upon the theme of connectivity and convenience.

Enterprise Holdings, one of the world's top ten travel companies, has had to adapt to these transforming trends just like everyone else. Stubblefield noted that the National Car Rental app is just one of many that enable road warriors to independently manage the entire transaction process from beginning to end. He also acknowledged that such platforms represent the "antithesis of what we grew up with," but encouraged the travel industry to embrace changing customer preferences and new technologies all over the world.

To that end, Stubblefield pointed out Enterprise Holdings' global expansion was specifically launched to better serve major corporate partners with cross-border travel needs and to capitalize on international business opportunities. A steadfast commitment to exceptional customer service has been a major factor in Enterprise Holdings' international initiative and a key to the company's long-term growth strategy – for inbound as well as outbound travelers.

In fact, earlier this year, Enterprise Holdings participated in an unprecedented meeting that included President Barack Obama, senior officials, the U.S. Travel Association and travel industry leaders to support a new White House memorandum. The memorandum called for the development of airport-specific plans to maximize the economic impact of travel and tourism by providing a better experience for international travelers as they enter the United States.

For more information about Enterprise Holdings, visit www.enterpriseholdings.com. This press release and car rental industry news are available in the Enterprise Holdings Press Room.

About Enterprise Holdings
Enterprise Holdings, the largest car rental company in the world as measured by revenue, fleet and employees, and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales – accounted for $17.8 billion in revenue, employed 83,000 and operated 1.5 million vehicles throughout the world in fiscal year 2014. Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world through a global network of more than 8,600 neighborhood and airport locations under the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. Enterprise Fleet Management provides full-service fleet management to companies and organizations with medium-sized fleets. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales, Enterprise Commercial Trucks and Zimride by Enterprise.

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SOURCE Enterprise Holdings