TechFaith to Showcase Three New Models at Dubai Exposition

BEIJING, Sept. 7 /PRNewswire-Asia/ -- China TechFaith Wireless Communication Technology Limited (Nasdaq: CNTF) ("TechFaith" or the "Company") today announced that it will showcase three new mobile phone models at the popular GITEX Technology Week Exposition in Dubai from October 17 - 21, 2010. TechFaith will also present its full range of models on GSM, Windows Mobile, WCDMA and CDMA products alongside the new phone models. The Company's booth, booth number S2-G22, will be located in the Sheikh Saeed Hall at the Dubai International Convention and Exhibition Centre.

For the WCDMA category, TechFaith will introduce Jungle, a HSDPA phone with rugged, outdoors features. The phone's water-resistant functionality allows it to remain 1 meter underwater for up to 30 minutes, and it is shock- resistant for drops of up to 3 meters. In addition, it is equipped with outdoors functions including an e-compass, altimeter, AGPS and a torch.

For the GSM category, TechFaith will feature the R8, a sports-concept phone with unique functions such as thermometer, ultra violet ray measurement gauge, barometer, e-compass, altimeter and torch. In addition, the R8 supports motion games through PCs and laptops.

For the Windows Mobile category, TechFaith will feature the U2000, a Windows Mobile 6.5 smartbook with a 5.0 inch-wide LED. It is able to support professional GPS, WiFi, G-sensor, stereo and a 3.2 mega pixel integrated camera. In addition, it is has a large storage capacity of up to 10,000 SMS and 10,000 contacts.

Mr. Deyou Dong, who as COO and President of TechFaith is in charge of the Company's mobile business, said, "We are looking forward to meeting with existing and potential new customers. We appreciate the high interest in our comprehensive range of phones as well as anticipation for the new phones we will be showcasing. Dubai is one of the world's most important trade centers for commerce, luxury and the new generation of consumers of high-tech products. The exposition, in its 30th year, is an important platform for us because we are targeting the Middle East and Africa as strategic markets while we continue to build the TechFaith brand and our global business."

GITEX TECHNOLOGY WEEK is one of the world's most dynamic and influential ICT exhibitions, and the platform for international professionals to do business across the Middle East, African, Indian and South Asian markets. The exposition will be held from October 17 - 21, 2010 at the Dubai International Convention and Exhibition Centre. For more information please visit http://www.gitex.com .

About us

TechFaith (NASDAQ: CNTF) is a China-based original developed product ("ODP") provider focused on the original design and sales of mobile phone products. TechFaith aims to become a branded mobile phone specialist in differentiated market segments in the China market. TechFaith is also striving to build a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.

    -- TechFaith engages in the development and production of middle- to high-
       end handsets and tailor made handsets.  TechFaith's original developed
       products include: (1) multimedia phones and dual mode dual card
       handsets of multiple wireless technology combination such as GSM/GSM,
       GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based
       smartphones and Pocket PC phones; and (3) handsets with interactive
       online gaming and professional game terminals with phone functionality.
    -- With the capability of developing Middleware Application MMI/UI
       software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA)
       and 3.5G(HSDPA) communication technologies, TechFaith is able to
       provide Middleware Application MMI/UI software packages that fulfill
       the specifications of handset brand owners and carriers in the global
       market. For more information, please visit
       http://www.techfaithwireless.com .
    -- TechFaith is aiming to become a branded mobile phone specialist for
       differentiated market segments in the China market, such as under its
       wholly-owned subsidiary brand name QIGI for smartphone business which
       targets enterprise users and operator tailored market, under Glomate
       brand, selling other brand names for girls and teenagers, under the
       TechFace brand name to target the market of outdoor sports enthusiasts.
    -- TechFaith is targeting both the mobile and online PC gaming markets
       through its websites http://www.798uu.com and http://www.798game.com
       with gaming content developed internally, co-developed and licensed
       from third parties.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward- looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward- looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

    For more information, please contact:

    In China:
     Jay Ji
     China TechFaith Wireless Communication Technology Limited
     Tel:   +86-10-5822-8390
     Email: [email protected]

    In the U.S.:
     David Pasquale
     Global IR Partners
     Tel:   +1-914-337-8801
     Email: [email protected]

SOURCE China TechFaith Wireless Communication Technology Limited

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