Techaisle Study Reveals New Technologies to Finally Change SMB Channel Landscape, "3-In-1" Channel Will Be the New Successful Partner for SMBs

SAN JOSE, Calif., June 2, 2011 /PRNewswire/ -- Techaisle channel surveys show that Cloud, Mobility, and Managed Services Solutions together have begun to change the SMB channel landscape as these solutions are revolutionizing IT utilization by SMBs. However, only 14% of channels are currently offering all three services to SMBs. The new paradigm would be the "3-in-1" Channels offering Mobility, Cloud, and Managed Services as a single solution.

In-depth analysis is covered in Techaisle's report titled "Channel View- Trends & Challenges in offering SMB Mobility, Cloud, & Managed Services Solutions."

SMBs want mostly integrated solutions to limit complexity and therefore seek partners that are capable of such deliverables. However, very few partners currently do so as they are all camped in either one or twosolution corners and few seem to embrace a holistic solution view – and this is making SMBs unsure of overall benefits and desire to spend.

It is important for broad product/solution vendors to evaluate all their partners, seek and cluster partners based on where they are with regards to capabilities of delivering complete solutions and introduce programs to support development.

Paolo Puppoli, Techaisle, says, "Single product vendors should identify most complementary niche solution deployments, target and build strategic partnerships at program level to deliver holistic and easily deployable competencies and products."

Adds, Tavishi Agrawal, Techaisle, "Resellers should look at their core skills, financial support and assess if they are capable of developing a market accepted value proposition encompassing all three key areas or seek collaborative relationships with other partners in areas they are weak. Here, vendors can also help in partnerships."

Channel partners that are able to deliver a suite of services that cut across Mobility, Cloud and Managed services will find SMBs that are willing to listen to them. These "3-in-1" partners will define the next channel landscape.

About Techaisle

Techaisle is a global SMB IT Market Research and Industry Analyst organization focused on Tracking the Future of SMBs. Each of Techaisle's Senior Analysts has been with major research companies such as IDC and Gartner. Techaisle conducts surveys with SMBs and channels to understand market trends, opportunities, buying behavior, purchase intent, and IT priorities. For more information on Techaisle or its global products/services, please visit www.techaisle.com.

SOURCE Techaisle

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