TEAS' TEA® Launches Tea Master Trivia Game Show

NEW YORK, May 29, 2014 /PRNewswire/ -- TEAS' TEA^®, the award-winning ready-to-drink tea made by the Brooklyn based beverage company, ITO EN (North America) INC., has launched an On-line Trivia Game Show to become a Tea Master. Participants can enter every day at PlayTeaMaster.com, to win a chance for a Grand Prize Trip to Hawaii and other daily prizes to include $50 Gift Cards to spend on outdoor gear and clothing at REI^®. Over 100 daily prizes will be awarded, with participants learning new trivia each day.

Game players will receive points by answering tea facts and trivia on Facebook, becoming a Tea Master as they progress through the game levels. With Who Wants To Be A Millionaire type questions, participants can expand their knowledge on the expansive world of tea. The Summer promotion runs from May 23 to September 1, 2014, with the Tea Master Grand Prize winner be awarded a weeklong, all expenses paid trip to the Kahala Hotel & Resorts-voted #1 Oahu's hotel by Travel & Leisure 2014.

With more Americans embracing a healthier lifestyle and enjoying the attributes of tea, TEAS' TEA^® is rapidly becoming the beverage of choice for its tea innovation and expertise in creating a clean, fresh taste. Named from the Japanese expression "Ocha No Naka No Ocha", simply meaning "The Tea of ALL Teas!", TEAS' TEA^® is hailed as Only The Purest Tea™, for its thoughtful sourcing and meticulous brewing methods.

The Non-GMO verified unsweetened TEAS' TEA^® offers zero-calories, while the TEAS' TEA Lattes are guilt-free with 0 grams of fat and 80 calories per serving, making them the perfect alternative to the calorie-rich beverages on the market today. The integrity of the pure tea taste and low calorie intake makes TEAS' TEA^® ideal for the active and health conscious consumer.

The company recently reduced the packaging of the PETE1 recyclable bottles to 18.7 grams compared to the industry standard of 24 grams. The non-leaching BPA free bottles are fully wrapped minimizing light exposure to reduce oxidation and preserve the antioxidants in the tea.

The Tea Master Trivia Game Show can be played on Facebook.com/itoen.teastea, #TeaMaster and Instragram.com/teastea.

For more information, please visit www.teastea.com or www.itoen.com.

About ITO EN (North America) INC.

ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company's five principles of Natural, Safe, Healthy, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS' TEA, Oi Ocha, ITO EN Shots and Matcha LOVE, artisanal loose leaf teas and most recently brewed coffee, Jay Street Coffee.

SOURCE ITO EN (North America) INC.

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