Tea Forte Launches Beautiful Cup. Innovative Beauty Brews Create New Tea Category.

CONCORD, Mass., July 6, 2011 /PRNewswire/ -- Tea Forte, the global luxury tea company, announced today the introduction of their new line of Skin-Smart™ Teas. The product launch becomes part of the 'beauty from within' ingestible trend which is the hottest growth segment in the estimated $45 billion dollar beauty business.

(Photo: http://photos.prnewswire.com/prnh/20110706/PH27802 )

"Our skin's appearance is affected by numerous factors, including UV exposure from the sun, natural aging, diet, daily stress, hormones and heredity," said the company's Chief Brand Officer, Stuart Avery Gold. "With the knowledge that the most efficacious medicines for solving skin care issues are derived from plant-based  polyphenols and catechins, these delicious, progressive teas are all-natural beneficial blends, which help work to provide skin-smart, anti-inflammatory properties intended to promote a more youthful looking and feeling appearance."

Tea Forte company founder and CEO Peter Hewitt added, "We are excited about Skin-Smart Teas and the holistic approach to beauty they provide. The estimated global market for natural beauty from within products is expected to grow to $2.5 billion by 2012, with polyphenols among the superstars in the skin care channel, we at Tea Forte are proud to be at the forefront of this movement."

The teas come to market on the heels of an April 2011 Journal of Nutrition that reported consumption of green tea compounds help support improvements in women's skin structure.

Crafted to help promote healthy skin from within, the USDA organic, Fair Trade Certified ™ teas are blended to further the detoxifying effect of polyphenols to help in the fight against visible signs of skin ageing. The teas carry Brunswick Lab's ORAC seal, attesting to their oxygen radical absorbance capacity, a testing method developed by the USDA and Tufts University to quantifiably measure the potency of antioxidants found in foods and beverages that protect cells and their components from damage by oxidative stress, a major factor in the progression of aging.

The innovative tea collection come in 16 count filter bags with an SRP of $5.95 and includes:

Cucumber Mint with Green Tea for Youth Recovery

Honey Yuzu with Green Tea for Natural Renewal

Cherry Marzipan with Green Tea for Corrective Repair

Swiss Apple with Red Tea for Skin Support

Lychee Coconut with White Tea for Radiant Skin

About Tea Forte

Tea Forte is the Award Winning specialty tea company enjoyed in over 35 countries where it is presented at leading hotels, restaurants, prestige resorts, luxury retailers and natural and specialty grocery stores.  Known for the variety and unparalleled quality of handcrafted teas, design-driven accessories, exquisite packaging and opulent approach, Tea Forte re-imagines and re-defines the tea experience by delivering a delighting and luxuriant encounter.  To learn more, please visit www.teaforte.com or call 1.800.721.1149 media contact Jane Whitman [email protected] .

SOURCE Tea Forte

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