Tea Forte Extends Global Reach With Travel Retail Exclusive- Launches New Premium Passport Tea Collection
CONCORD, Mass., March 17, 2015 /PRNewswire/ -- Tea Forte®, identified around the world as the exceptional tea experience, returns to the IAADFS Duty Free Show of the Americas (Booth 931) March 22-25, 2015 at the Orlando World Center Marriott in Florida to showcase its new PASSPORT COLLECTION. Known for its luxury offerings and opulent approach to the world's second most consumed beverage, Tea Forte is continuing to raise the global profile of its ultimate expression of innovative tea assortments to meet market demands and global growth opportunities.
"We want to bring something different to the travel retail market, giftability with the right theme and profile," states Vice President of Global Sales &Travel Retail, Moshe Cohen. "Our new presentations are luxury sensory experiences representing a world of taste for the intrepid tea drinker. We are thrilled to launch the exclusivity of our new Passport Collection, an entrancing selection of the world's finest teas and the perfect memorable souvenir. Each of the compact round gift boxes features a stamped location seal from its port of purchase providing a unique look which will delight gift givers and receivers alike."
"Travel Retail in many ways is the passport to the world as more than a billion people pass through international airports," added Tea Forte CEO Jan Hoorntje. "With our dedication to innovation and excellence we are committed to introducing travelers to the exceptional experience that is Tea Forte through a compelling portfolio of curated collections for international travelers in transit that entice and invite purchase."
Recognizing the travel retail sector is fast becoming crucial to the company's luxury retail positioning, Tea Forte will be exhibiting a broad and varied selection of its products that are enjoyed in over 35 countries where it is presented at leading hotels, restaurants, prestige resorts, cruise excursions, airlines and luxury retail. Among its newest offerings are the LOTUS Collection with an eastern promise of relaxing teas for mind, body & spirit and the introduction of the 23 karat plated ICON Au gold pyramid tea infuser centering on the company's signature design that has been embraced by discerning tea aficionados and premier properties around the world.
About Tea Forte
Tea Forte is the award winning global luxury tea company renowned for its variety and unparalleled quality of hand-crafted teas, design-driven accessories, exquisite packaging and luxuriant approach. The definitive cup of tea is offered on the world's finest tables with complex and varied blends to please the palate through its elegant, handcrafted pyramid shaped infuser. Tea Forte is selected as the exclusive House Purveyor of premium teas for the James Beard Foundation. To learn more, please visit www.teaforte.com or 1.800.721.1149. Media contact Jane Whitman, 1-978-369-7777. Like us on Facebook at: https://www.facebook.com/teafortefans.
SOURCE Tea Forte
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