TD Bank Kicks Off Summer Reading Program, Encourages Kids to Keep Their Reading and Money-Saving Skills Sharp During the Summer

Annual program rewards children for reading, encourages them to use their Young Saver accounts wisely.

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Apr 28, 2014, 09:41 ET

CHERRY HILL, N.J., April 28, 2014 /PRNewswire/ -- Encouraging children to sharpen their reading and money-saving skills, TD Bank, America's Most Convenient Bank^®, again will hold its annual Summer Reading Program.

The program rewards children from Kindergarten to Fifth Grade who read 10 books during the summer with a $10 deposit into a new or existing Young Saver account. In 2013, 35,845 children participated in the program and read 358,450 books, earning a total of $358,450 deposited to Young Saver accounts.

"Financial education is a lifelong journey, and TD Bank is dedicated to providing the tools and resources necessary for children to learn how to make smart financial decisions," said Kevin Gillen, Head of Retail Strategies and Solutions Group, TD Bank. "The Summer Reading Program provides an excellent opportunity for parents to encourage their kids to improve reading levels and to learn about spending and saving money wisely. Our goal is to not only help kids reach their reading potential, but to teach them about the importance of saving and budgeting their money, too."

Children are encouraged to ask TD Bank employees questions about saving money when they visit any TD Bank store. The 2014 Summer Reading Program brochure features a personal savings chart to help educate our Summer Readers about how they can save their $10, as well as tips for how they can reach their savings goals. When children bring in their completed Summer Reading form, TD Bank employees can show them how to fill out the personal savings chart and make their $10 Summer Reading reward grow.

TD Bank recommends the following savings tips for children:

Start saving early and save as much as you can.
Set a goal! Decide what you want to save for.
See the benefits of saving. Post a picture of the item you want on your "bank" as an incentive to save.

The TD Bank Summer Reading Program runs June 1 through August 31, 2014.

For more information, visit a local TD Bank store or go to http://tdbank.com/summerreading/.

About TD Bank, America's Most Convenient Bank^®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth^®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com.

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SOURCE TD Bank