NEW YORK, Oct. 1, 2014 /PRNewswire/ -- TD Bank, America's Most Convenient Bank®, today announced its "TD Forests: Art for Trees" campaign in New York City. To further its support of the environment, the bank asked 10 artists who are passionate about the environment to create or provide an original piece of art with a green message. Replicas of the artwork are currently on display in the windows of more than 100 TD Bank Stores in New York City – creating the effect of a virtual art gallery across the city's five boroughs. The original pieces of art will be available for sale, and proceeds will be donated to local environmental non-profit organizations.
The original artwork will be on display for the public in a pop-up gallery in Vanderbilt Hall at Grand Central Station from October 6-12, and in the 14th Street Passage on the High Line on October 24. The art will also be displayed at a pop-up gallery at New York Restoration Project's (NYRP) annual masquerade ball, Hulaween, on October 31.
"At TD Bank, we work hard to be as green as our logo," said Chris Giamo, Regional President, Metro New York. "'Art for Trees' is a fun and engaging way for us to give back to the local community. We hope the campaign increases awareness around urban forests and green spaces as the core of thriving cities like New York City."
Art curator and gallery owner Bridgette Mayer was instrumental to selecting the artists and bringing the campaign to life. The 10 artists, who donated original pieces of art for "Art for Trees," all have ties to New York City. They include Federico Herrero, who has exhibited work in the Guggenheim, as well as in many prestigious international institutions, and Sharon Harper, whose photographs are in permanent collections at New York's Museum of Modern Art and Whitney Museum of American Art. The remaining artists include Dustin Yellin, Ivan Stojakovic, Eileen Neff, Philippa Lawrence, Clara Fialho, Kathleen Vance, Elizabeth Whalley and Julie Goldstein.
All proceeds from the sale of original art will be donated to local environmental non-profit organizations, including New York Restoration Project, Brooklyn Botanic Garden, Trees New York and Friends of the High Line. In addition, TD Bank will donate depictions of the art on vinyl clings to schools, community centers, neighborhood gardens and hospitals throughout New York City.
Visit www.tdforestsnyc.com to view all of the "Art for Trees" artworks and learn more about the campaign, the artists involved and TD Bank's commitment to the environment.
About TD Forests
TD Forests is a North American initiative of TD Bank and its parent company, TD Bank Group (TD). The program's goals are to increase the area of protected forest habitat and promote the responsible use of paper, including reducing the bank's paper usage by 20 percent by 2015. In addition, TD Forests works to reintroduce trees to urban areas through its TD Tree Days and TD Green Streets initiatives, and to support local parks and open spaces that strengthen communities.
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com.
Media Contact:
TD Bank
Dan Olson
Office: (551) 427-5044
[email protected]
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SOURCE TD Bank
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