TCL Roku TV Offers Easiest Way to Endless Entertainment

World's 3rd Largest TV Brand Offers Four Smart TV Models from 32" to 55"

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Aug 19, 2014, 12:00 ET

CORONA and SARATOGA, Calif., Aug. 19, 2014 /PRNewswire/ -- TCL (The Creative Life), one of the fastest growing brands in the U.S., and Roku Inc. today announced availability of the much-anticipated TCL Roku® TV line-up. TCL will offer four TCL Roku TV models: 32" 32FS4610R ($229), 40" 40FS4610R ($329), 48" 48FS4610R ($499), and 55" 55FS4610R ($649). Beginning today consumers can pre-order models from Amazon.com. TCL Roku TV models will be available from major retailers nationwide in the coming weeks.

TCL Roku TV is a new Smart TV that uses the Roku OS to give consumers quick-and-easy access to all of their entertainment from a personalized home screen. The TCL Roku TV lineup features TCL's stylish slim-frame design, advanced-panel technology, and premium LED backlighting that offers enhanced brightness and contrast.

"TCL Roku TV is the result of combining one of the world's best-selling TV brands with Roku, the U.S.'s most popular streaming platform," said Chris Larson, vice president of sales and marketing at TCL. "Working together we developed a high-quality and very affordable Smart TV that features a stylish design, access to the most streaming channels, and a user experience that can't be equaled by other Smart TVs on the market today."

"TCL is one of the best names worldwide in TVs and is quickly emerging as a popular TV brand in the U.S.," said Jim Funk, vice president of product management at Roku. "We have blended the best of both of our worlds to build a remarkable Smart TV that gives consumers a simple way to access endless entertainment whether pay TV, over the air or streamed."

TCL Roku TV simplifies today's Smart TV experience by providing all entertainment options in one customizable and easy-to-use home screen. There's no need to flip through inputs to move from favorite streaming channels to live TV or a device like a game console, as all entertainment sources are available as icons on the home screen. With more than 1,500 streaming channels, TCL Roku TV has the widest selection of entertainment of any Smart TV. Offering 200,000+ movies and TV episodes to choose from and the acclaimed Roku Search feature to find and discover across top streaming channels, TCL Roku TV is the easiest way to endless entertainment.

TCL Roku TV offers multiple ways to control entertainment, from the easy-to-use TV remote control to the Roku mobile app for iOS, Android and Windows devices. Through the Roku mobile app, consumers can control the full TV experience as well as cast personal photos, videos and music to the TV. They can also cast select streaming channels from their device to the TV.

In addition to the renowned Roku platform, TCL Roku TV models feature Full High-Definition (1080p) resolution for exceptional clarity and an advanced 120Hz refresh rate for watching fast-moving sports and action scenes. With three HDMI inputs on all four models, consumers can connect all of their favorite devices and easily access them with one click from the personalized home screen.

About Roku Inc.
Roku is the creator of a popular streaming platform for delivering entertainment to the TV. The Roku platform features a vast collection of entertainment channels available for streaming. Roku streaming players and the Roku Streaming Stick are made by Roku and sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Additionally, Roku works with TV manufacturers to create co-branded Roku TV models. The first Roku TV models are now available in the U.S. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.

Roku is registered trademark of Roku, Inc. in the U.S. and in other countries.

About TCL North America
TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, TCL (The Creative Life) established itself as a worldwide leader before launching in the US in 2011. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL's manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer.

For more information about TCL, please visit http://www.tclusa.com/.

For images: https://www.dropbox.com/sh/n217hgnfu8t20tq/AAAD_4XNEjwyWTV1EV6WnHbla

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SOURCE TCL USA