TCBY partners with DOLE to offer refreshing new flavors to help beat the summer heat

Fro-Yo Innovator announces nationwide availability of fresh fruit flavors

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Jun 12, 2012, 09:00 ET

SALT LAKE CITY, Utah, June 12, 2012 /PRNewswire/ -- Just in time for the sweltering heat of summer, TCBY, the frozen yogurt category pioneer and innovator, announces its partnership with DOLE to add three new flavors to its repertoire including Juicy Peach, Strawberry and Pineapple Splash. The three new flavors are all made with real DOLE fruit.

"We are very excited to partner with DOLE," says Tim Casey, CEO of TCBY. "As an innovator, we are constantly looking at ways to bring new and exciting flavors to our loyal fans and I think we've captured that through our partnership. These refreshing flavors boast the traditional health benefits of TCBY yogurt plus the nutritional properties of DOLE's delicious fruit. It makes for a great combination we know our fans will love."

The new flavors offered by TCBY include Juicy Peach, Strawberry and Pineapple Splash, all made with real DOLE fruit. TCBY's partnership with DOLE demonstrates their desire to constantly come up with unique flavor combinations that boast the taste fans love with the nutrition benefits they come to expect from the innovative brand.

For more information about TCBY and its menu innovation, visit www.tcby.com.

About TCBY
Based in Salt Lake City, TCBY, The Country's Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. TCBY boasts the industry's healthiest traditional frozen yogurt choice, Super Fro-Yo, as well as the industry's only Greek frozen yogurt option. With more than 550 locations in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.

About DOLE

DOLE, with 2011 net revenues of $7.2 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. DOLE markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

SOURCE TCBY