TCBY Gears up for 2013 as it Announces North Carolina as a Priority Market for New Self-Serve Frozen Yogurt Store Design

Frozen Yogurt Franchise Focuses on Charlotte, Raleigh, Greensboro and Winston-Salem as it Targets Fro-Yo Loving Markets Across the US; Looks to Open First Stores in Raleigh Area

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TCBY

Nov 13, 2012, 09:00 ET

CHARLOTTE, N.C., Nov. 13, 2012 /PRNewswire/ -- Everything seems to be turning up Peaches and Cream for the frozen yogurt industry leader, TCBY. Having already exceeded 2012 franchise growth expectations thanks to its new self serve frozen yogurt operating model, TCBY is now focusing on key markets across the US for continued franchise growth in 2013. The brand is looking to make next year a banner year as it looks to North Carolina, specifically Charlotte, Raleigh, Greensboro and Winston-Salem, as priority markets for its continued expansion. In addition to its exciting new self serve frozen yogurt store design, TCBY continues to lead the frozen yogurt industry by delivering first-to-market innovations, including Greek Fro-Yo and its previous launch of Super Fro-Yo, which was recognized by Prepared Foods Media for its "Excellence in Innovation" award.

"It's such a refreshing time to be part of TCBY," explains Tim Casey, CEO of TCBY. "We have been hard charging, but thoughtful in our growth, product development, marketing and franchise support in the last eighteen months and have garnered the type of momentum this brand deserves."

Growth in the North Carolina Market

TCBY currently has 15 self serve stores operating in the Charlotte area, one in Greensboro, one coming soon in Winston-Salem and no stores in the metro Raleigh area. The brand is looking to grow each of these markets by three to eight stores over the next three to five years. TCBY's local market strategy offers a more exhaustive, strategic approach to growth that should yield higher store concentration in key markets, which the company believes is good for its franchisees. Focus on the Charlotte, Raleigh, Greensboro and Winston-Salem areas is important to TCBY because of the favorable demographics and ability to create a certain synergy in the state of North Carolina. TCBY has seen much success in other areas of North Carolina due to its favorable climate and in-depth research which shows the city can support a brand like TCBY.

Adds Casey, "We see North Carolina as one of a number of strategic growth markets for franchise development. To date, consumer adoption and enthusiasm for self-serve has exceeded our expectations and new and existing franchise interest has run parallel with that excitement. Package that with what we have invested into the food science of our fro-yo, giving our R&D team the chance to distance itself from the category with innovations like the healthiest frozen yogurt in the market place, Super Fro-Yo, and the first-to-market Greek frozen yogurt, and it's paying dividends for our brand and our partners."

New Store Design

With a distinct color palette and welcoming social lounge, the new store design boasts a clean and modern design with smart functionality for both consumers and employees. Upon entering the store, customers will find approachable soft serve machines that boast rotating nonfat, 98 percent fat free, no sugar added frozen yogurt options, and dairy-free sorbet, as well TCBY's latest innovation Greek Fro-Yo. Self-serve pricing is done by weight per ounce.

About TCBY

Based in Broomfield, CO, TCBY, The Country's Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. TCBY boasts the industry's healthiest traditional frozen yogurt choice, Super Fro-Yo, the 2011 Prepared Foods Excellence in Innovation award winner, as well as the industry's first-to-market Greek frozen yogurt option. With more than 650 locations in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.

SOURCE TCBY