TCBY Continues "The Year of Flavor & Delight" With Launch of Third Quarter Flavors

New Limited-Time Monthly Flavors: Pomberry Sorbet, Black Cherry Soft Serve and Roasty Toasty Marshmallow Soft Serve Frozen Yogurt

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TCBY

Jul 19, 2012, 09:00 ET

SALT LAKE CITY, July 19, 2012 /PRNewswire/ -- Leading the frozen yogurt market in better-for-you, great tasting products, TCBY, The Country's Best Yogurt and frozen yogurt innovator, takes pride in offering unique flavors and innovative products at TCBY locations nationwide. To continue its year of flavor innovation, TCBY will offer non fat, nondairy Pomberry Sorbet in July, non fat Black Cherry soft serve frozen yogurt in August and 98 percent fat free Roasty Toasty Marshmallow soft serve frozen yogurt in September. TCBY turned to its loyal Facebook fans to help name each flavor, awarding winners with TCBY gift cards.

"Giving our customers what they want is important to us, but more so, we love having the ability to make our customers an integral part of the process. From helping us develop flavors to naming them before they're released is what it's all about for us," says Greg Allison, senior director of global brands and innovation at TCBY. "It makes us even happier to offer customers the healthiest froyo in the country so they can enjoy the best tasting froyo without the guilt."

Limited Time Offers
Both nondairy Pomberry Sorbet and Black Cherry soft serve frozen yogurt are non fat while Roasty Toasty Marshmallow soft serve frozen yogurt is 98 percent fat free. Both soft serve flavors pack protein and calcium, while Pomberry is a nonfat sorbet with just 100 calories per serving.

Flavors are available in participating stores nationwide for a limited time. For more information, visit www.tcby.com.

About TCBY
Based in Salt Lake City, TCBY, The Country's Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. TCBY boasts the industry's healthiest traditional frozen yogurt choice, Super Fro-Yo, as well as the industry's only Greek frozen yogurt option. With more than 550 locations in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.

SOURCE TCBY