Taylor Precision Products introduces new corporate identity, Filament Brands

SEATTLE, Feb. 23, 2017 /PRNewswire/ -- Today, Taylor Precision Products (Rabbit, Chef'n, Taylor, Salter and Springfield), an established category leader and innovator in the housewares industry, introduced the company's new corporate brand, logo, and website.  The rebranding reflects both the evolution of the company as well as its vision and groundwork for the future.  

"Over the past 5 years, we have truly differentiated ourselves within our industry.  We've structured our best in class design, engineering, operations and marketing to offer products that are stylish and functionally relevant.  Filament Brands, our new name, is an embodiment of our mission statement and emphasizes the strong creative and professional talents that our company possesses," said Rob Kay, CEO.  "We approach our business differently than our competitors.  Our success leverages a history of relentless customer focus and challenger mindset to redefine our future.  It's a very exciting time for the company."

With an eye on innovation, Filament Brands will be home to Rabbit, RBT, Houdini, Chef'n, VIBE, Taylor Kitchen, Taylor Bath, Taylor Weather, Springfield, Salter, EatSmart and two new brands launching this Spring.  Filament currently sells its products in 50 plus countries and is sold everywhere from mass to independent gourmet retailers. All Filament brands create best in class products for the home and provide a compelling value promise to the consumer.

To learn more about Filament, please visit www.filamentbrands.com

About Filament: Filament is a category leader and innovator in the housewares industry.  Brands under the Filament banner include: Rabbit, RBT, Houdini, Chef'n, VIBE, Taylor Kitchen, Taylor Bath, Taylor Weather, EatSmart, Springfield and Salter.   Filament brands have wide distribution and are sold all over the world. Retailers and consumers look to Filament brands to deliver innovative solutions in, and around the home.  Filament evokes a vibrant, smart, aligned team steeped in history and pushing the boundaries of ingenuity. An inspired group of people and products produced by a unified spark to do better. For additional information, please visit www.filamentbrands.com

Contact Name: Alyssa Ciambriello
Filament Brands/Lippe Taylor
212.473.7236
[email protected]

SOURCE Filament

Related Links

http://www.filamentbrands.com