Taylor Morrison's New 55+ Website Better Engages with Active Adult Homebuyers

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Apr 07, 2016, 09:00 ET

SCOTTSDALE, Ariz., April 7, 2016 /PRNewswire/ -- Taylor Morrison, a leading national homebuilder and developer, is raising the bar for 55+ communities, giving active adult homebuyers the resources and the home buying options they are demanding in today's busy marketplace.

With 55+ communities across the United States, the homebuilder has unveiled a new active lifestyle and 55+ website dedicated to showcasing the company's multiple options for homebuyers. Currently, Taylor Morrison offers active adult communities in California, Colorado, Florida and Texas. Rather than create a one-size-fits-all option, each Taylor Morrison 55+ community is designed to appeal to local homebuyers.

Visit living.taylormorrison.com to learn more about Taylor Morrison's wide range of 55+ communities.

The need for the website was made apparent following significant growth in the 55+ segment for the Taylor Morrison brand.

According to a 2015 Metrostudy report, 55+ homebuyers have grown from 15 percent to 31 percent of the market. By contrast, the number of new home closings among the same demographic has only risen from 15 to 18 percent. Additionally, while the number of active adult buyers has increased steadily since 2007, the percentage that buys a new home has not grown as quickly

These numbers further support the decision to listen more closely to the company's 55+ homebuyers.

"Based on our own proprietary data and external supporting studies, we know that the 55+ buyer is looking for a lifestyle and community--not just a home," said Erik Heuser, chief strategy officer for Taylor Morrison. "Through our new website, we are able to streamline the home buying process by giving these buyers access to all of the possibilities in one place, letting them find the one that best resonates with their wants and needs. The 55+ website allows us to better illustrate the lifestyles and amenities that these communities offer while providing them with an enhanced overall buying experience."

Two of the newest 55+ communities from Taylor Morrison also make their debut on the new website:

Heritage at Vizcaya, located in the Austin suburb of Round Rock, brings 55+ living to Hill Country, with sweeping views, an amenity center scheduled to open in late spring and a neighboring community that promotes multi-generational living.
Sol y Mar is located just minutes from Rancho Palos Verdes and is designed to be a destination community for its residents, who will have access to a community garden, ridgeline trail and state-of-the-art clubhouse.

About Taylor Morrison
Taylor Morrison Home Corporation (NYSE:TMHC) is a leading national homebuilder and developer who was recently recognized as America's Most Trusted™ Home Builder. Based in Scottsdale, Arizona we operate under two well-established brands, Taylor Morrison and Darling Homes. We serve a wide array of consumer cohorts from coast to coast, with a focus on first-time, move-up, luxury, and 55 plus. In Texas, Darling Homes builds communities with a focus on individuality and custom detail while delivering on the Taylor Morrison standard of excellence.

For more information about Taylor Morrison and Darling Homes please visit www.taylormorrison.com or www.darlinghomes.com.

Contact:
Al Stevens
the spr agency
Office: (480) 648-1770
Cell: (480) 235-1770
[email protected]

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SOURCE Taylor Morrison