Taste Your Shake, Not Your Shaker: Contigo® Expands The Shake & Go® Fit Mixer Line With Thoughtful Innovations

CHICAGO, March 22, 2016 /PRNewswire/ -- Taste your shake, not your shaker. In response to extensive consumer research, Contigo, a leading producer of innovative water bottles, travel mugs and kids bottles, added two new models to its line of Shake & Go^® Fit Mixer Bottles: the 22 oz. Shake & Go^® Fit Mixer Bottle with Storage Container and the 28 oz. Shake & Go^® Fit Mixer Bottle. Engineered with TasteGuard^® Protection, these new Mixer Bottles resist residual tastes and odors from protein powders and shakes.

"We strive to provide consumers with products that will make every day easier," said Todd Starr, Vice President of Marketing and Product Development at Contigo, a Newell Rubbermaid business. "Consumers are looking for more out of their mixer bottle, so we've added thoughtful features like TasteGuard^® Protection and storage containers for powders and vitamins in order to make the experience better."

In addition to TasteGuard^® Protection, the 22 oz. Shake & Go^® Fit Mixer Bottle was designed with those who desire multiple shakes daily in mind. A convenient storage container at the base of the product allows users to transport up to two servings of protein powder, and it also has a removable vitamin tray.

The shape of the bottle was born out of consumer feedback as well.

"If you ask anyone about leaving powder in their bottle overnight, they will tell you that it's one of the hardest things to clean. Therefore, we engineered our bottles to have a rounded bottom and a weighted ball," said Starr. Besides simplifying clean up, the rounded bottom and weighted shaker ball work together to smoothly blend protein drinks in the 100% leak-proof bottle.

The line also features a larger 28 oz. Shake & Go^® Fit Mixer Bottle for those that do not need storage. Because it resists residual tastes and odors, it can also double as a water bottle. Both bottles will be available in March at Target, Amazon.com and GoContigo.com at a suggested retail price of $10.99 for the 28 oz. Shake & Go^® Fit Mixer Bottle and $12.99 for the 22 oz. Shake & Go^® Fit Mixer Bottle with Storage Container.

About Contigo
Chicago-based Contigo, a Newell Rubbermaid business, is a leading producer of innovative, leak-proof beverageware. Many Contigo travel mugs and water bottles feature the revolutionary AUTOSEAL^® patented technology that automatically seals between sips, while additional models offer the patent-pending AUTOSPOUT^® lid - featuring a drink spout with a one-touch button for easy opening and one-handed drinking. Contigo brand products – travel mugs, water bottles and kids water bottles – marry innovative technologies with on-style designs for products that consumers can feel confident about – whether they're commuting to and from work, heading to the gym, or entertaining at home. See the entire line of Contigo products at www.GoContigo.com.

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SOURCE Contigo

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http://www.GoContigo.com