Taste The Sweet Life Event with Mike Isabella from Bravo's Top Chef at Virginia Heritage on March 12th Cooked Up Great Food, Fun - and Significant Sales at the Fredericksburg 55+ Community

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Mar 30, 2011, 10:00 ET

Event Participation Proves that for Active Adult Homebuyers, Lifestyle is Still the Main New Home Purchase Motivator

FREDERICKSBURG, Va., March 30, 2011 /PRNewswire-USNewswire/ -- More than 100 prospective 55-and-older new homebuyers attended the Taste the Sweet Life event on Saturday, March 12th at Lennar's Virginia Heritage community in Fredericksburg, and the new home sales generated by the event prove that even in an uncertain real estate market, lifestyle is still first and foremost in Active Adults' home buying decisions. The Taste the Sweet Life Event featured live cooking demonstrations by Mike Isabella, a current competitor on Bravo's Top Chef, and was the headlining feature in the community's Pro Chef Kitchen upgrade promotion. Buyers who purchase a new home at any Heritage Active Adult community through April 30th will receive a G.E.® Profile™ Kitchen Upgrade for free.

(Photo: http://photos.prnewswire.com/prnh/20110330/DC73811)

Virginia Heritage in Fredericksburg is a gated, resort-style community featuring low-maintenance, single-family homes from the $200's, all with first-floor owner's suites. Residents enjoy a "vacation every day" lifestyle, with a 16,000 square foot clubhouse, indoor and outdoor pools, hot tubs, tennis courts and a fitness center. Virginia Heritage is just minutes away from Fredericksburg's top attractions, from shopping, dining, local historic sites and downtown boutiques, to regional golf courses and the Rappahannock River.

The Heritage Pro Chef Kitchen Upgrade offered free through April 30th includes stainless steel G.E.® Profile™ appliances, 42" designer cabinetry by Timberlake®, granite countertops in a selection of colors, hardwood flooring and designer lighting fixtures.

The Mike Isabella led event on March 12th showed how important daily lifestyle and neighborly interaction are to 55-and-older homebuyers, and folded in the popularity of today's "foodie" trends among Baby Boomer retirees. In the two weeks since the event sales traffic to the community continues to be strong.

As an added incentive to entice prospective homebuyers to their Heritage communities, Lennar will hold a drawing this spring for dinner for two at Graffiato, Mike Isabella's new restaurant in Washington, DC. The prize package includes limousine service for the evening. Entrants can register at any Heritage community, with no purchase necessary.

To learn more about Virginia Heritage in Fredericksburg, and the Pro Chef Kitchen Upgrade offer in effect through April 30th, please phone 540-710-9685, or visit online at LennarSweetLife.com

SOURCE Lennar