Taste the Flavors of the New Season with Fall-Inspired Cookies and Wafers from Voortman® Bakery

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Aug 13, 2024, 08:06 ET

New and returning seasonal cookie and wafer favorites available at select retailers

ORRVILLE, Ohio, Aug. 13, 2024 /PRNewswire/ -- Voortman^® Bakery is bringing the shapes, flavors and colors of fall to life with the arrival of two seasonal products – brand-new Fall Favorites Cookies and returning Pumpkin Spice Wafers. The fall assortment is rolling out nationwide and will be available in stores for a limited time.

Voortman Bakery is bringing the shapes, flavors and colors of fall to life with the arrival of two seasonal products – brand-new Fall Favorites Cookies and returning Pumpkin Spice Wafers.

To celebrate the most memorable moments of the season, the Fall Favorites Cookies feature an assortment of three festive shapes, including pumpkins, fall leaves and turkeys. Each shortbread cookie is topped with seasonally colored orange, red or brown sprinkles and acts as a tasty reminder to savor the season. Voortman also is bringing back its fan-favorite Pumpkin Spice Wafers, which feature pumpkin spice-flavored crème sandwiched between crisp wafers.

"With fall just around the corner, the best way to welcome it is with our limited-edition fall cookies and wafers," said Chris Balach, vice president, marketing, Sweet Baked Snacks at The J.M. Smucker Co. "We are excited for consumers to share our seasonal cookies and wafers with family and friends, especially those consumers that, like us, love all things pumpkin spice."

Voortman Bakery's fall cookies and wafers are on shelves now at select grocery retailers nationwide. The Fall Favorites Cookies come in a resealable 7.76-ounce package and the Pumpkin Spice Wafers come in a 10.6-ounce package.

To find a retailer near you, visit the store locator at Voortman.com/where-to-buy.

About The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers^®, Dunkin'^®, Café Bustelo^®, Jif^®, Smucker's^® Uncrustables^®, Smucker's^®, Hostess^®, Voortman^®, Milk-Bone^® and Meow Mix^®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com.

The J. M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin'^®, which is a trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels, such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, as well as in certain away from home channels. This information does not pertain to products for sale in Dunkin'^® restaurants.

Media Contact:
Jenna Greene
[email protected]

SOURCE The J.M. Smucker Co.