Targeted Victory Partners with Alliant Online Audiences

WASHINGTON, Sept. 12, 2014 /PRNewswire/ -- Targeted Victory, a leader in digital strategy for campaigns and causes on the Right, today announced a new partnership with Alliant Online Audiences™ (AOA). Through this partnership, Targeted Victory will add a variety of AOA audiences to its Audience Exchange data marketplace, making them immediately available to full-service Targeted Victory clients and self-service Targeted Engagement users.  

Alliant is a major data provider that sources consumer behavioral data from hundreds of online and offline purchase transactions. AOA contains multiple data points for generating qualified segments, including:

-  Alliant Purchase History Data
-  Alliant Marketing Performance Attributes
-  Alliant Demographics

"We're always looking for new partners to add verified, valuable new data and audience segments to Audience Exchange. Alliant Online Audiences brings diverse, multifaceted segments to the table, and we're looking forward to seeing how our clients make use of their unique audiences," said Targeted Victory co-founder Michael Beach.

"Targeted Victory is a proven innovator that understands the critical role data plays in delivering effective fundraising campaigns," said Donna Hamilton, Alliant's VP for sales and business development. "We are proud to have been selected as a data partner and look forward to helping them extend their clients' reach into the most relevant and qualified online audiences."

About Alliant Online Audiences:

Alliant Online Audiences (AOA) uses consumer purchasing histories and powerful performance measures to allow marketers to identify large audiences with targeted interests and loyalties. All data is sourced from multichannel direct-to-consumer marketers who use promotional offers to sell merchandise, subscriptions, continuity products and memberships, or acquire donations. Alliant Online Audiences offers qualified audience segments across verticals at scale. Alliant can also utilize its data and analytic expertise to create custom segments specific to a campaign's needs.

About Targeted Victory:

Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.

SOURCE Targeted Victory