Target Selects DemandTec for nextGEN Assortment Optimization

SAN MATEO, Calif., March 22 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Target Corporation, the second largest general merchandise retailer in the United States and user of DemandTec's Everyday Price Optimization software service, has selected DemandTec's nextGEN Assortment Optimization software service to further tailor and localize its assortments.

DemandTec's Assortment Optimization software service initially introduced the ability for retailers to optimize assortments by store cluster and fixture size based on statistical modeling of incrementality and transferable demand.

With recent enhancements as part of DemandTec's nextGEN strategy, Assortment Optimization now also includes macro-space optimization to plan cross-category layouts, embedded shopper insights to understand brand and item preferences by segment, and the ability to optimize and further localize assortments based on both a category strategy and defined customer segment strategies.

"Like pricing in recent years, assortment planning has permanently changed. Rank reports and basic analytics simply don't provide major retailers with the right insights they need to optimize and localize assortments for different store clusters, store layouts, and customer segments," said Dan Fishback, President and Chief Executive Officer of DemandTec. "Target selecting DemandTec's Assortment Optimization is a testament to this change and we are honored to further expand our strategic relationship with such an innovative industry leader."

The Assortment Optimization software service leverages the DemandTec Platform, as do Everyday Price Optimization, Promotion Optimization, and the other DemandTec software services, so that retailers have a single foundation for data management, demand modeling, and shared shopper insights exposed at the point of decision within the software services.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com.  Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices.  Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education.  Today, that giving equals more than $3 million a week.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated online with over 3 million trade deals.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.