Target Goes Back to School With Low Prices & Great Style

Target Provides Value and Convenience for Students of Every Age

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Jul 14, 2010, 09:43 ET

MINNEAPOLIS, July 14 /PRNewswire-FirstCall/ -- This back-to-school season, Target® (NYSE: TGT) offers affordable, one-stop shopping for students and parents from school supplies and dorm decor to fashionable clothing and the latest gadgets.

Target highlights great savings on a variety of must-have products like the Epson all-in-one printer, scanner and copier, only $29.99, and the sporty USB 4GB Action Sports Tony Hawk Skate-drive or Burton Snow-drive available for only $13.99 each, to hip graphic print backpacks like the Trans by Jansport Supermax backpack under $30.

"The weeks just before school and college begin are busy for parents and students," says Kathee Tesija, executive vice president, merchandising, Target. "Target saves families time and money by providing all the essentials in one store and at great prices."

Regardless of age, Target offers great design across multiple categories. A faux crocodile-finish storage trunk from Room Essentials® doubles as an occasional table, the Emerson 2.8 cu. ft. mini-fridge with dry erase door for $89 is perfect for sharing messages with roommates, and back-to-school basics include the Paul Frank for Target® notebooks and folders for $1.50.

In August, Target introduces Disney's D-Signed for Target, a new line of apparel and accessories for tween girls, available in sizes 4 to 16. Based on the fashions worn by Disney Channel characters from shows like Sonny with a Chance and Witches of Waverly Place, the collection is trend-forward and age appropriate.

School fashion is important to male and female students alike. This season, young men will find style and comfort with the Shaun White collection of graphic tees, plaid shirts and denim, and C9 by Champion® moisture-wicking training shirts, shorts and pants in a range of styles and colors. Most items are priced under $20. And the girls can afford trend-right fashion from Mossimo Supply Co., available exclusively at Target, with skinny denim, vintage woven tops and gold ballet flats.

Keep It Social

Every new college student faces challenges—from living with strangers to eating on a budget. Enter "College Memory Theater," a tongue-in-cheek series of ads developed by Target with MTV.com and ComedyCentral.com that offers solutions in entertaining format. Also available on the "College" tab of Facebook.com/Target is access to coupons, college checklists and a Roommates by Target application that allows students to set up a roommate group, so they can plan their shopping list, IM, manage bills, divide chores with roommates and more.

Take Charge of Education

Target paves a path to graduation and helps K-12 students reach their full potential by participating in a variety of charitable education programs. The company's innovative Take Charge of Education® school fundraising program provides real dollars for real needs in schools nationwide. Here's how it works:

Guests apply for the Target REDcard(SM)
They then enroll in Take Charge of Education and designate a K-12 school of their choice
Target tracks purchases made by participating REDcard holders and sends a no-strings-attached donation check directly to the school's principal.*

These funds can be used for whatever schools need most, from books and school supplies to classroom technology.

*Subject to Take Charge of Education program rules. See Target.com/tcoe or call 1-800-316-6142 for details. REDcard(SM): Target® Visa® Credit Card, Target Credit Card(SM) and Target Check Card(SM). Subject to application approval.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

SOURCE Target Corporation