Target Expands Holiday Assortment to Offer More Than 2,500 New and Exclusive Toys

Bullseye's Top Toys list and convenient services make shopping easier and more fun for the entire family

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Sep 04, 2018, 07:00 ET

MINNEAPOLIS, Sept. 4, 2018 /PRNewswire/ -- Target Corp. (NYSE: TGT) today announced Bullseye's Top Toys of 2018. This year's guide to the most-coveted toys includes something for every age and budget – from an even bigger L.O.L. Surprise! and a plush take on the Fingerling craze to the latest tech gear and more.

"This holiday season, we're pulling out all the stops to make Target the ultimate destination for toys, and this curated list of top toys is just the beginning," says Mark Tritton, executive vice president and chief merchandising officer, Target. "We're going bigger, offering guests thousands of toys, including more than 2,500 new and exclusive items – nearly double compared to last year – and creating even more engaging experiences in stores and online."

New this year, to make shopping Bullseye's Top Toys even more easy and fun, Target has created an online experience that showcases top toys by key trends of the season. The retailer also will soon unveil a digital spin on its annual kids gifting catalog. Additionally, with services like Order Pickup, Drive Up, same-day delivery shopped by Shipt and free, no-membership-required two-day shipping, Target offers more easy and convenient shopping options than other retailers. Plus, REDcard holders save an extra five percent every day and get free shipping on most items at Target.com.

Bullseye's Top Toys for 2018 include:

The big reveal

Pikmi Pops Unicorn Super Flip *Target exclusive
Stay tuned for a fun surprise from Hatchimals *Target exclusive
Crate Creatures Giant Creature Croak
Party PopTeenies Mega Party Surprise Set *Target exclusive
L.O.L. Surprise! BIGGER Surprise

Feeling nostalgic

Baby Alive Sweet Spoonfuls Baby Doll *Target exclusive
SkeeBall The Classic Arcade Game *Target exclusive
Cool Maker KumiKreator Friendship Bracelet Activity Kit
Beyblade Ultimate Tournament Collection
Barbie Dreamhouse
Hot Wheels Ultimate Gator Car Wash

Ignite those imaginations

Fisher-Price Think & Learn Rocktopus
Tic Tac Tongue *Target exclusive
Fisher-Price Laugh & Learn Smart Learning Home
Our Generation School Room *Target exclusive
LEGO Unikitty Unikingdom Fairground Fun
Melissa & Doug Deluxe Grocery Store *Target exclusive

Toying with tech

Boxer Interactive A.I. Robot
Fingerlings HUGS Interactive Plush Monkey
furReal Rock-A-Too, the Show Bird *Target exclusive
Nintendo Switch with Gray Joy-Con
Nerf Laser Ops Pro AlphaPoint 2-Pack
Jetson Rogue Hoverboard *Target exclusive
Viro Rides 550e Electric Scooter
LEGO DC Comics Super Heroes App-Controlled Batmobile
Really Rad Robots Mibro R/C Robot

Get into character

Transformers Bumblebee Movie Power Charge Bumblebee
Sesame Street Let's Dance Elmo
PAW Patrol Ultimate Fire Truck
Transforming Princess Nella Knight Doll *Target exclusive
Lupita Doll & Book Set *Target exclusive
Fisher-Price Imaginext Jurassic World Jurassic Rex

Shop these and thousands more toys and exclusives at Target and Target.com.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at more than 1,800 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For the latest store count or more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

SOURCE Target Corporation