Tapjoy® Wins 2012 Mobi Award for Best Mobile Ad Network

SAN FRANCISCO, Sept. 20, 2012 /PRNewswire/ -- Tapjoy®, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, announced today that it received the 2012 Mobi Award for Best Mobile Ad Network from Digiday, host of the Digiday Mobile conference and a leading authority on digital media, marketing and advertising.  Tapjoy was selected by a respected committee of leading mobile media and marketing experts, journalists and industry insiders to honor its overall excellence and breakthrough achievement in mobile advertising.  Tapjoy accepted the award Tuesday night at The Mobi Awards Gala at The W New York hotel.

(Logo: http://photos.prnewswire.com/prnh/20120731/LA49747LOGO)

"Tapjoy has prided itself on creating an innovative mobile advertising model that changes the way people discover and engage with mobile content, said Mihir Shah, CEO, Tapjoy.  "This award is further validation that the Tapjoy Mobile Value Exchange™ platform is an incredibly effective model for mobile advertisers, developers and consumers alike.  We'd like to thank everyone at Digiday for the honor, and congratulate all of the finalists and winners on the night." 

Tapjoy's recognition as a Mobi Award winner comes during a prolonged period of growth and product innovation for the company. The company currently powers the advertising for more than 73,000 mobile apps across multiple platforms and reaches more than 230 million consumers worldwide, with more than 95 million monthly active users.  Earlier this year, Tapjoy was recognized by Fast Company as #27 on its list of the World's 50 Most Innovative Companies, coming in as the #1 Most Innovative in Gaming and #2 Most Innovative in Mobile.

Joining Tapjoy as Mobi Award winners in 2012 were notable companies such as Ralph Lauren, The New York Times and Medialets for the best mobile branding campaign; OMD and Hershey's for the best mobile/social integrated campaign; OMD, BDO and FedEx for the best location-based campaign; MLB Advanced Media and MLB.com At Bat for best mobile app for editorial content; and Mobext as the Mobi Agency of the Year.

About Tapjoy

Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 800 million devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 73,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Paris, Dusseldorf, London, Beijing, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2012 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.