Tapjoy Surpasses Half a Billion Mobile Devices

SAN FRANCISCO, March 6, 2012 /PRNewswire/ -- At the 26th annual Game Developers Conference inside Moscone Center today, Tapjoy, Inc. (www.tapjoy.com), the mobile advertising and publishing platform, shared that its network has reached a total of more than 500 million devices since launching its mobile platform in 2010.  Recently named the "Most Innovative Company" in Gaming by Fast Company magazine, Tapjoy has experienced explosive growth over the past year, due in large part to the soaring popularity of free-to-play, virtual goods-based games. 

"The mobile gaming market is experiencing extraordinary growth, and we are paying witness to one of the most exciting times in the industry's history," said Mihir Shah, CEO of Tapjoy. "We'd like to think that Tapjoy has had a little something to do with that meteoric rise, but no true innovation would be possible without the groundbreaking new games being built by developers like the ones we are lucky enough to call our partners. We are honored to have so many great developers here in our booth at the GDC, and we look forward to sharing their stories."

Tapjoy also announced significant upgrades to Tapjoy.com, adding several new features and improved functionality designed to enhance mobile application discovery. The company also announced that more than 4 million users have created an account with the service since it first launched in November 2011.

The new upgrades include a revamped user interface that greatly enriches the overall experience. The site also features new social sharing and joint discovery tools that empower users to find relevant apps based on which apps their friends are using and what they think of those apps.

While at the conference, Tapjoy will discuss its role in the rise of the freemium gaming model and introduce several of its app developer partners to share their success stories in using Tapjoy to fuel app discovery, engagement and new revenue opportunities. Visit Tapjoy and developer partners including Cardboard Box, Crane Balls and Hothead Games in the conference's main expo hall at booth #1138.

Explosive Growth
In the last three months alone, the Tapjoy platform has more than doubled in size, climbing from 35 million Monthly Active Users (defined as a unique person Tapjoy has delivered an ad to) to nearly 80 million Monthly Active Users. Meanwhile, its $5 million Android Fund has surpassed 130 publishers and 25 million users worldwide, making Tapjoy one of the largest international publisher platforms for mobile games.

"Tapjoy has been an invaluable partner for us," said Sergio A. Bustamante II, Vice President and Executive Producer of Pixofactor Entertainment, whose strategy combat game Gaslight is part of the Tapjoy Android Fund. "They really helped show us the path for how to monetize virtual goods, and they've been a big part of our success. Their ad-supported payment option is extremely popular with our users, so it's easy to see how they climbed to half a billion devices so quickly."

About Tapjoy
Tapjoy is a mobile advertising and publishing platform whose unique Mobile Value Exchange™ model allows users to select personalized advertisements with which to engage for virtual currency or premium content.  Tapjoy helps unlock mobile joy by empowering more than 500 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps.  Tapjoy's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Atlanta, London, Paris, Beijing, Seoul and Tokyo. For more information, please visit www.tapjoy.com. 

Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy

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