Tapjoy Secures Viximo Mobile and Social Development Team to Create Boston Studio

SAN FRANCISCO, July 30, 2012 /PRNewswire/ -- Tapjoy, Inc.™ (www.tapjoy.com), a mobile advertising and publishing platform, today announced a transaction which includes the addition of the core team from Viximo, a leading provider of cross-platform distribution for social games and apps. With expertise in social integration and cross-promotion, the new Boston studio will greatly accelerate the company's growth and enhance its ability to bring social tools to Tapjoy's app discovery platform.

"Social integration plays a pivotal role in app development and engagement," said Mihir Shah, Tapjoy CEO. "With this expansion in Boston, we have assembled a team that can best deliver innovative social experiences to our consumers and developers."

This transaction and the new expertise in Tapjoy's Boston studio supports the company's strategy to aggressively expand its product offerings and add complimentary services that both enrich consumers' mobile experiences and aid its developer partners in building their businesses in the iOS, Android, Windows Mobile and HTML5 ecosystems. Tapjoy's Boston location will become a focal point for operational growth in developer relations and advertising sales in the Northeast.

"Becoming part of the Tapjoy team presents us with an incredible opportunity to accelerate our evolution from social into mobile," said Sean Lindsay, the former CTO and Co-Founder for Viximo and current VP, Engineering for Tapjoy. "We believe our team can deliver technology that will provide great social experiences for both Tapjoy's developer and consumer communities."

About Tapjoy

Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 650 million devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Paris, Dusseldorf, London, Beijing, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

About Viximo

Viximo is the largest platform that connects social app and game developers with numerous social networks across the web. With Viximo's platform app and game developers get access to over 60 million users across multiple social networks with a single easy implementation. Additionally, Social Networks are able to quickly set up a robust virtual currency, enable third parties to easily develop to their site, and instantly offer the highest quality social apps and games. For more information, visit http://viximo.com.

© 2012 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc.

SOURCE Tapjoy, Inc.

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