Tapjoy® Increases Presence in Non-Gaming Categories, Adding Industry-Leading Apps in Cooking, Education and Utilities

SAN FRANCISCO, April 3, 2013 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, today announced that several new industry-leading, non-gaming apps have integrated the Tapjoy Marketplace, which helps app developers monetize a larger percentage of their user base by presenting a list of relevant advertisements that app users can choose to complete in exchange for virtual rewards and/or premium content.  

(Logo:  http://photos.prnewswire.com/prnh/20120731/LA49747LOGO)

The company plans to aggressively expand support to apps outside of its core gaming base and build its roster of entertainment, sports, publishing, utility and informational apps on the Android and iOS platforms, among other categories. 

"We strongly believe the premium-content distribution model that has worked for gaming companies can work just as well for apps in retail, movies, music and more," said Rob Barnett, Head of Publisher Development at Tapjoy. "Developers outside of games are starting to see the opportunities that a value exchange-based advertising platform model can deliver for monetizing their apps and distributing their premium content. We've been enormously successful integrating the Tapjoy Mobile Value Exchange^® model into gaming apps thus far, and think our success to this point positions us well."

Apps from the following categories are now distributing premium content via the Tapjoy Mobile Value Exchange:

Lifestyle: Top Chef University, which teaches users professional cooking techniques and food preparation methods from contestants of the hit TV show "Top Chef," now provides users the option to engage with an advertisement of their choice to have access to additional and advanced lessons on their Android app, in addition to allowing users to alternatively pay for such content.

"The Top Chef brand has represented the cutting edge of entertainment for millions of fans around the world," said Jeff Goldenberg, Co-Founder of Top Chef University. "In keeping that spirit with Top Chef University, we want to deliver outstanding premium content to our fans on mobile devices in innovative ways. Partnering with Tapjoy provides an avenue for even more fans to enjoy the full experience of Top Chef University."

Utilities: FreedomPop, the nation's first wireless Internet provider committed to delivering free 4G mobile broadband Internet access, allows users to increase the amount of available data by engaging with an advertisement of their choice.

"FreedomPop wants to give away as much free Internet as possible, and Tapjoy is critical in enabling this aim," said Stephen Stokols, CEO, FreedomPop. "Tapjoy has a breadth of compelling partner offers that are critical to FreedomPop's aim of keeping more Internet free for users."

Communication: Pinger allows you to text and talk for free on Android and all iOS devices. Users can text to any phone in more than 35 countries, and receive unlimited free voice calls. Pinger has successfully integrated the Tapjoy Marketplace to allow users earn minutes for free outbound calls.

"Tapjoy has proven to be an excellent monetization solution, especially on Android," noted Brian Gilbert, VP of Advertising and Monetization at Pinger. "We recently launched on Android, and our Android solution with Tapjoy is quickly eclipsing our iOS performance. We are really satisfied with the Android results so far. While Tapjoy is typically known as being a monetization solution for games, their model also works very well for non-games on both Android and iOS, helping many more users text and call for free in exchange for engaging with an advertisement of their choice."

Sports: University Wallpaper, which offers officially licensed collegiate DigitalSkins™ wallpapers for iPhone, iPod Touch and iPad, will allow users to download premium wallpapers by engaging with advertisements of their choice in the near future.

About Tapjoy
Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 1 billion devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 97,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, Dusseldorf, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.

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