TapInfluence CEO Rustin Banks To Share Best Practices for Online Brand Integration Through Influencer Marketing at WOMM-U

Who:

Rustin Banks

Co-founder and CEO

TapInfluence

(http://bit.ly/13fu9tK)

Banks is the co-founder and CEO of TapInfluence, formerly BlogFrog, a leading software platform company that automates all aspects of an influencer marketing program with a cloud-based offering. Banks has an MS in Electrical Engineering and left his position in Aerospace, where he designed next-gen satellite systems to start BlogFrog, now TapInfluence, in 2009. An active blogger, he writes about leadership and being the father of three small children.

What:

Native Advertising: Tactics to Integrate Content Into an Authentic User Experience

Communications experts at digital marketing agencies and within corporate marketing teams are always looking for new ways to effectively promote their brands online. If shared content does not resonate with customers in a meaningful way, practitioner's efforts are in vain. Forcing brand messaging on consumers is a tactic of the past. To be truly effective, organizations must engage with customers in a non-intrusive, natural way. In this session, attendees will learn how to integrate brand content online in an authentic way. Banks will share how to create compelling content that reaches consumers and elevates the perception of the brand with native advertising techniques, including influencer marketing, sponsored conversations and promoted content.

Where:

WOMM-U 2013

Radisson Blu Aqua Chicago

221 North Columbus Drive 

Grapevine, Texas 76051          

(www.radissonblu.com/aquahotel-chicago)  

When:

Monday, May 20 from 4 p.m. – 5 p.m. CDT

Share:

#TapInfluence @rustinb to share #influencermarketing and #communications strategies at #WOMMU

Info:

To learn more about the WOMM-U conference, please follow this link:

(http://www.womma.org)