TAP Portugal Launches the First Ever Jingle Bells Composed Exclusively With Aircraft Sounds

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Dec 23, 2015, 09:00 ET

LISBON, December 23, 2015 /PRNewswire/ --

For its 2015 Christmas video, TAP, the Portuguese leading airline, sought inspiration from its daily sounds to adapt, in an innovative way and for the first time ever, the renowned Christmas melody Jingle Bells, exclusively using aircraft sounds.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7722751-tap-portugal-jingle-bells-aircraft-sounds/

The leading actors are TAP employees and the A330 aircraft, CS-TOQ ('Pedro Teixeira') that embraced the spirit of the season to wish its passengers a Merry Christmas.

Launched on December 1^st, TAP's video went viral in Portugal with over 240,000 views and a 1,2M organic reach on Facebook with no media investment yet. On Youtube it gathered 25,000 views and appeared in all main media publishers.

It's time for the world to see it! Happy holidays!

Youtube video link : https://www.youtube.com/watch?v=PCJhxkv6q4o

Facebook video link: https://www.facebook.com/TAPPortugal/videos/10153765947351449/?video_source=pages_finch_trailer&theater

About TAP Portugal

TAP is Portugal's leading airline, and a member of Star Alliance, the global airline alliance tooffer customers worldwide reach, since 2005. In operation since 1945, TAP celebrated 70 years on March 14, 2015, and completed its privatization process on Nov. 12, 2015, with the Atlantic Gateway Group now holding the majority of its share capital. Its hub in Lisbon is a key European gateway at the crossroads of Africa, North, Central and South America, where TAP stands out as the international leading carrier in operation to Brazil. The company's network currently comprises 81 destinations in 34 countries worldwide. TAP currently operates about 2,500 weekly flights in average on a modern fleet of 61 Airbus aircraft, to which add some 16 aircraft operating in PGA colours, TAP regional carrier, thus adding up to a 77 aircraft fleet in total. Retaining the Portuguese character of the Company's brand and quality service as the basic concept has been the main driver of TAP strategy in most recent years. Recognized and awarded as the Europe's Leading Airline to Africa as well as Europe's Leading Airline to South America bythe World Travel Awards in 2014 and 2015, the company was also awarded as the WTA World's Leading Airline to Africa in 2011 and 2012 and the WTA World's Leading Airline to South America in 2012. Voted Best Airline in Europe in 2011, 12 and 2013 by the Global Traveler, USA, TAP was also voted Best Airline by Condé Nast Traveller Magazine in 2010.