Tanqueray® Unlocks Free Zagat Content Through New iPhone Application: Zagat T&T Finder

NORWALK, Conn., March 7, 2011 /PRNewswire/ -- As consumers look more and more to Smartphone applications to help plan their evenings out, the Makers of Tanqueray® Gin today announced a first of its kind partnership with Zagat to sponsor an iPhone application that will help them do just that. The 'Zagat T&T Finder' offers free access to Zagat's premium ratings and reviews for a selection of top Zagat-selected establishments serving Tanqueray & Tonic in 10 destination cities across the U.S.

Consumers in Boston, Chicago, Las Vegas, Los Angeles, Miami, New Orleans, New York City, Orlando, San Francisco and Tampa can download the free iPhone app to search and discover nearby restaurants and nightspots. The application will be available for download for one year.

"When Zagat Surveyors rated Tanqueray as the #1 gin for a gin and tonic*, we were thrilled," said Kate Price, brand director, Tanqueray USA. "The 'Zagat T&T Finder' is our way of sharing that good news with consumers. Zagat is dedicated to helping users find superior restaurant and nightlife experiences by providing them with rich and reliable content; Tanqueray looks to provide that same level of quality when it comes to their drink experience. Bringing the brands together to help consumers find both, for a great night out, seemed like a perfect fit."

"ZAGAT TO GO for iPhone has consistently been one of the top grossing travel applications, and is normally available to consumers for $9.99," said Tim Zagat, CEO of Zagat Survey. "We are excited to partner with Tanqueray to unlock a selection of our trusted content for the first time without charge."

The 'Zagat T&T Finder' houses ratings and reviews for approximately 500 establishments across the U.S. Upon downloading the application, GPS technology will locate nearby Zagat-Rated restaurants and nightspots where consumers can enjoy the refreshing taste of a Tanqueray and Tonic. Additionally, the augmented reality feature provides users with an interactive view of establishments through their iPhone camera. Besides indicating proximity, the search results can be sorted by food, decor, service and cost, and emailed or added to the user's contacts and personal calendar.

The 'Zagat T&T Finder' is available in the travel section of the iTunes store, and provides access to ratings and reviews for a selection of establishments in the 10 destination cities for a year.

When using the 'Zagat T&T Finder,' the Makers of Tanqueray Gin remind you to please drink responsibly.

* Zagat 2009 National Spirits and Cocktails Survey. ® Registered trademark of Zagat Survey, LLC used with permission.

Please Drink Responsibly. ©2011 Imported by Charles Tanqueray & Co., Norwalk, CT.

About Tanqueray

TANQUERAY London Dry Gin is a dry, crisp, gin with a rich juniper flavor. Known for its iconic green bottle and red emblem, TANQUERAY London Dry Gin is the number one imported gin in the United States and is one of the world's most award-winning white spirits. TANQUERAY gin, TANQUERAY No. TEN gin, TANQUERAY RANGPUR gin and TANQUERAY STERLING vodka together create the renowned portfolio of TANQUERAY, where perfection and craftsmanship maintain a history that reaches back 175 years. Additional information about the TANQUERAY brand may be found at http://www.tanqueray.com.

About Zagat Survey, LLC

Known as the "burgundy bible," Zagat Survey is the world's first and most trusted source of consumer-generated survey information. With a worldwide network of surveyors, Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other leisure activities. Zagat has been lauded by innumerable media – by way of example, New York Times, Vogue, USA Today and the Today Show. Zagat content is available to consumers wherever and whenever they need it: from the famous pocket-size, burgundy books, to ZAGAT.com, to downloadable apps for iPad, Android and iPhone. Zagat is developing mobile applications with the latest technology and has forged partnerships with digital upstarts like Foursquare and Foodspotting.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).  For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.

SOURCE Tanqueray