Tandem Theory Designs Develops and Launches Three New Websites for Del Frisco's Restaurant Group

The websites were designed to amplify and mirror Del Frisco Restaurant Group's passion for hospitality, quality and excellence, elevate the Company's online brand experience, reduce friction within the website flow, deliver an enhanced customer experience, and address the Company's expanding market needs through a clean and responsive design. Tandem Theory leveraged data and insights to design and develop the architecture and provide the optimal experience for Del Frisco's Restaurant Group's guests. 

The websites also showcase the personalities of each individual property, to include local events and promotions, while allowing guests to easily access the information they want and need. Additional features of the site include enhanced SEO, rich and compelling content, seamless online reservations, reward redemptions and gift card purchases. 

"Our three restaurant concepts each have a unique personality and it's important that the websites properly reflect each brand and provide the same great experience guests associate with dining in our restaurants," said Brandon Coleman III, president of Del Frisco's Grille. "We engaged Tandem Theory because they understood and valued our desire to enhance the user experience and capture the brand essence of each of our restaurants through appealing and easy-to-navigate websites."

"We fundamentally understand how important it is for our clients to deliver excellence and we are thrilled we could bring this trio of websites to life in a short timeframe to meet Del Frisco's Restaurant Group's needs," said Michelle Hagen, CEO of Tandem Theory.  "We pride ourselves in our agile approach to providing a superior product that delivers a rich experience for the end customer, allowing guests to engage the brand in an uninterrupted manner."  

About Tandem Theory

Tandem Theory, an integrated marketing services agency, helps clients dominate their markets with fresh, unbiased perspectives, innovative strategies and crisp executions. The company is known for using its expertise across digital, traditional and technology-centric disciplines to foster customer devotion and drive sales. Free from outdated paradigms and unnecessary staffing layers, Tandem Theory helps clients achieve meaningful results by providing direct and ongoing access to top talent and key strategists. The firm is organized around the theory that working in tandem reduces friction, generates momentum and helps clients achieve their goals faster.

Founded in 2014 in response to the shifting post-modern landscape, Tandem Theory features a growing client roster that includes Taco Bueno Restaurants, LP., On The Border Mexican Grill & Cantina, At Home Group, Inc., La Madeleine French Bakery and Café, The Container Store Group, Inc., Sally Beauty Holdings, Inc., Mitchells Family of Stores, GameStop Corp, and Smoothie King Franchises, Inc. Learn more at www.TandemTheory.com.

About Del Frisco's Restaurant Group
Based in Southlake, Texas, near Dallas, Del Frisco's Restaurant Group, Inc. is a collection of 53 restaurants across 23 states and Washington, D.C., including Del Frisco's Double Eagle Steakhouse, Sullivan's Steakhouse, and Del Frisco's Grille. Del Frisco's Double Eagle Steakhouse serves up flawless cuisine that's bold and delicious, an extensive award-winning wine list and a level of service that reminds guests that they're the boss. Sullivan's Steakhouse is a great neighborhood place for a big night out on the town - with outstanding food, hand-shaken martinis, an award-winning wine list and live entertainment all under one roof. Del Frisco's Grille is modern, inviting, stylish and fun, taking the classic bar and grill to new heights, and drawing inspiration from bold flavors and market-fresh ingredients.

For further information about our restaurants, to make reservations, or to purchase gift cards, please visit: www.DelFriscos.com, www.SullivansSteakhouse.com, and www.DelFriscosGrille.com. For more information about Del Frisco's Restaurant Group, Inc., please visit www.DFRG.com.

CONTACT: Josie Hyde, [email protected], 832.922.1660

SOURCE Tandem Theory

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