Take Advantage of Later Easter Date by Visiting the American Greetings Card Aisle

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Apr 01, 2011, 09:17 ET

CLEVELAND, April 1, 2011 /PRNewswire/ -- You may have noticed as you leafed through your calendar that Easter is being celebrated a little bit later this year. That means there is even more time to enjoy the season, celebrate the holiday, and connect with family and friends. And the best way to do all of that is by visiting the American Greetings Corporation (NYSE: AM) card aisle.

This year's selection of cards reflects the spirit of the spring season, thanks to a bright color palette and fresh designs, while also recognizing the fun of the holiday with new playful photography making them perfect for topping off any child's Easter basket. All of the seasonal and holiday favorites are included – from beautiful florals to adorable chicks and cuddly bunnies – and all of the cards include messages that are uplifting while still being authentic and conversational.

In addition to enjoyable depictions of these classic symbols, this year's collection also includes a great range of contemporary and traditional religious offerings. These cards reflect the faith that is central to the Christian celebration of Easter with art and copy that commemorates the joy experienced during this special time of year.

Adding to the variety available are many special touches that make the cards even more memorable and fun. Featuring everything from music and sound to beautiful finishings, the greetings perfectly reflect the importance of the holiday and help you connect with all of the wonderful people in your life.

Consumers can find the best in humor, innovation and value this Easter at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation