Take a Swish on the Wild Side

Hello Products Expands its Best-Selling Charcoal Oral Care Range with a New Activated Charcoal Mouthwash

News provided by

Jun 19, 2018, 08:38 ET

MONTCLAIR, N.J., June 19, 2018 /PRNewswire/ -- Hello Products is on a mission to invigorate your mouth and brighten your smile with the launch of its latest innovation, the new Activated Charcoal Extra Refreshing Mouthwash. It's a fresh new experience for your mouth, and an innovative twist to your oral care routine.

New Hello Products Activated Charcoal Mouthwash

Hello Products Activated Charcoal Collection

This fluoride-free rinse is thoughtfully formulated to make swishing fun and friendly by harnessing the power of activated charcoal, a natural detoxifier that freshens breath (yup, it's really black, and made from sustainable bamboo). Bag the alcohol (because stinging isn't friendly) and add coconut oil to moisturize, tea tree oil to cleanse, and xylitol, mint, spearmint and peppermint so it tastes awesome, and boom, you have a rinse that's a little swish of heaven. Proudly made in the USA with globally sourced ingredients, hello mouthwashes are vegan, gluten free, cruelty free and free from alcohol, dyes, artificial sweeteners/flavors, and SLS/sulfates.

"We're super-psyched to bring the benefits of activated charcoal to the mouthwash category! Finally, mouthwash that's as delicious and refreshing as it is effective, but without alcohol, artificial flavors, artificial sweeteners and synthetic dyes," says hello founder Craig Dubitsky.

With regular use, the new Activated Charcoal Extra Refreshing Mouthwash helps to support a healthy feeling mouth while bringing something fresh, fun and friendly to the category. "We're on a mission to elevate the everyday, starting with mouths everywhere," says Dubitsky. "We're purposeful in everything we do, and our packaging and sustainability are core to our ethos and ethics at hello. hello is now the fastest growing toothpaste brand in the US, and our activated charcoal paste is leading the way; our awesome new mouthwashes bring something innovative, effective, delicious and fun to the regimen, and we think our activated charcoal rinse is going to have folks falling black in love with their oral care routine."

Pair this black rinse with hello's best-selling Activated Charcoal Fluoride-Free Whitening Toothpaste and new BPA-Free Toothbrush with activated charcoal bristles, and you get an oral care combo that's as gorgeous as it is effective. Hello charcoal mouthwash is suitable for adults and children 12 years of age and older who are ready to set their smiles to stun. Simply shake the beautiful black bottle before each use (charcoal may settle, but you shouldn't), swish like you mean it for 30 seconds with 20mL (4 teaspoons) twice a day, think happy thoughts, and please spit responsibly as black rinse can be a touch messy. Swishers shouldn't swallow hello, and they should give the sink a quick rinse for maximum friendliness.

Hello Products Activated Charcoal Extra Refreshing Mouthwash (MSRP: $6.99 per 16oz bottle) launches on June 19^th, 2018 on Amazon.com/hello and Helloproducts.com, and in-store at Walmart, Target, Safeway/Albertsons and many more fantastic retailers and e-tailers July 2018.

About hello® products:
Say hello® to a new kind of naturally friendly™ oral care using thoughtful, effective ingredients to not only meet your needs, but to make you smile: teeth whitening, breath freshening, sensitivity relief, cavity protection and much more. Made in America with globally sourced ingredients, all hello products are gluten free, vegan, cruelty-free and free of synthetic dyes, artificial sweeteners/flavors, parabens, microbeads, and triclosan. Learn more + smile more at www.helloproducts.com.

Media Contact: Danielle Zacharia | [email protected]

SOURCE Hello Products