Take A New Look At Vera Bradley
Introducing the New Leather and Faux Leather Collections
FORT WAYNE, Ind., Sept. 18, 2014 /PRNewswire/ -- For Fall 2014, colorful and classic Vera Bradley will introduce a collection of leather and faux leather handbags and accessories. The company, who for over 30 years has specialized in colorful handbags, accessories, gifts, travel bags, and stationery, looks to attract new customers and grow with current customers by providing additional style options for career, social and everyday occasions.
The launch begins a new chapter for Vera Bradley, as the collection suits the customer searching for the perfect bag to fit her busy lifestyle. A new campaign, #TogetherInStyle, invites customers to photograph, tag, and share their experiences of being together in Vera Bradley style on social media. Fans are encouraged to post photos of shared moments with family and friends, such as cocktail hour, "pedi's" with girlfriends and mother/daughter shopping excursions.
"Vera Bradley has always been focused on shared experiences and individual expression, and our new leather collection will provide customers with more options, while staying true to the brand's heritage. #TogetherInStyle, is a perfect way for our fans to share the brand with their friends and family," says Co-Founder Barbara Bradley Baekgaard.
The leather collection is offered in six styles including a wallet, wristlet, crossbody, backpack, satchel and tote. The collection is available in black, taupe and burnt orange.
The faux leather collection is available in eight styles including an envelope card case, wristlet, accordion wallet, envelope, crossbody, backpack, satchel and tote. The collection comes in black, fuchsia, green and cobalt.
Remaining true to the brand's signature bold colors and designs, the new collections feature fun, colorful patterned linings in all leather and faux leather styles.
The new leather collection is now available at: http://www.verabradley.com/category/handbags/leather.uts?cm_re=Homepage-_-HomePageRotator1-_-Leather
The new faux leather collection is now available at: http://www.verabradley.com/category/handbags/faux-leather.uts
About Vera Bradley, Inc.
Vera Bradley, Inc. is a leading designer of women's handbags and accessories, luggage and travel items, eyewear, stationery and gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's iconic designs and versatile styles offer women of all ages a colorful way to accessorize. Vera Bradley offers a unique, multi-channel sales model as well as a focus on service and a high level of engagement with fans. Fiscal 2014 net revenues totaled approximately $536 million. The Company's commitment to breast cancer research continues to increase its reach through the Vera Bradley Foundation for Breast Cancer. For more information about Vera Bradley (Nasdaq: VRA), visit www.verabradley.com/mediaroom.
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SOURCE Vera Bradley
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