Taiwan Excellence Showcase Takes Over Grand Central Terminal's Vanderbilt Hall from October 21st to 25th

For the First Time, Vanderbilt Hall Will Be Transformed Into A Free, Interactive Display of Over 150 Taiwan's Products Designed To Excite, With Style, For Everyday Functionality

News provided by

Taiwan External Trade Development Council (TAITRA)

Oct 14, 2014, 02:34 ET

NEW YORK, Oct. 14, 2014 /PRNewswire/ -- The Taiwan Excellence Showcase is coming to New York City for the first time from Tuesday, October 21st to Saturday, October 25th, 2014. Designed for connectivity, Grand Central Terminal's Vanderbilt Hall will be transformed into a five-day, free interactive event for all ages that showcases Taiwan's innovative design and functionality.

The showcase will kick off with an opening ceremony on Tuesday, October 21st at 11:00 a.m. with a ribbon cutting ceremony featuring representatives from the Taiwan External Trade Development Council (TAITRA) and VIP guests, and performances by vibraphonist and composer Yuhan-Su and international progressive rock band, The Hsu-nami. Throughout the week additional activities will be held designed to entertain, inform, and excite consumers about Taiwanese products including, performances by violinist Chia-Yin Carol Ma, product demonstrations, and giveaways.

Grand Central Terminal's 500,000 daily visitors will have the chance to try out over 150 award-winning Taiwanese products from more than 65 Taiwan Excellence brands, spanning the consumer electronics, home & decor, home care medical, sporting, and lifestyle industries.

Featured products include 2011, 2012, 2013, and 2014 Taiwan Excellence Award winners:

Acer Aspire R13 and R14 Series (2014 Taiwan Excellence)
APEX iCH Auto Continuous Positive Airway Pressure (2012 Taiwan Excellence Silver Award)
DrayTek Vigor AP 900 Router (2014 Taiwan Excellence)
HTC One (2014 Taiwan Excellence Gold Award)
Franz Collection Poppy Flower Large Vase (2011 Taiwan Excellence Award)
Karma Medical VIP515 Folding Wheelchair (2014 Taiwan Excellence Gold Award)
Ming Cycle STRIDA Folding Bike (2013 Taiwan Excellence Gold Award)
Optoma Smart LED Portable Projector (2014 Taiwan Excellence Gold Award)
Pacific Cycles IFmove Folding Bike (2014 Taiwan Excellence)

The Taiwan Excellence Showcase is an initiative of Taiwan's Ministry of Economy Affairs, through the Bureau of Foreign Trade (BOFT), carried out by TAITRA. "TAITRA is hosting this event in New York City to increase consumer awareness of how Taiwan Excellence brands can enhance their lifestyles," said Francis Kuo-Hsin Liang, Chairman of TAITRA. "Our goal is to offer American consumers and business associates an opportunity to directly experience products from Taiwan in a variety of categories, while getting a taste of the Taiwanese culture." This year, the event was also held in Budapest, Dubai, Houston, and Sao Paulo.

Taiwan, America's 12th Largest Trading Partner

According to the Office of the United States Trade Representative, Taiwan was ranked the United States' 12th largest trading partner in 2013, with $64 billion in total goods traded. This places Taiwan ahead of countries such as India and Italy.

For decades, Taiwan's brands have worked tirelessly to reach beyond the country's borders and stand tall among international giants. The event is designed to continue fostering strong relationships between Taiwan and the United States, offering American consumers and business associates a great opportunity to personally experience Taiwan's superior quality products.

For more information and a full schedule of performances and product demonstrations, please visit the event website at www.taiwanexcellence.org/newyork.

About the Taiwan Excellence Showcase
The Taiwan Excellence Showcase is an initiative of Taiwan's Ministry of Economy Affairs through the Bureau of Foreign Trade (BOFT), and carried out by the Taiwan External Trade Development Council (TAITRA). In 2014, the event will be held in the United States, Brazil, Mexico, European Union (England, Netherlands, Hungary, Italy), Turkey, UAE, Egypt, Japan, Russia, Mainland China, India, Indonesia, Vietnam, Philippines and Myanmar to increase consumers' awareness of how Taiwan Excellence brands can enhance their lifestyles and make them want to enjoy these products in their daily lives.

About the TAIWAN EXCELLENCE Awards
A recognized name of innovation with added value, Taiwan Excellence is the highest accolade awarded to products that encapsulate "inno-value." The Taiwan Excellence Selection was launched in 1993 by the Taiwan's Ministry of Economy Affairs (MOEA) and implemented by Taiwan External Trade Development Council (TAITRA), which was founded in 1970 to promote Taiwan's foreign trade and competitiveness in world markets. Taiwan Excellence winners not only represent the most revolutionary, high quality, high value added products made by Taiwan. They epitomize Taiwan's unique genius in using innovation to create added value in the design and manufacturing of leading-edge products. For more information please visit www.taiwanexcellence.org.

About the Taiwan External Trade Development Council (TAITRA)
The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to promote Taiwan's foreign trade and competitiveness in world markets. Over the past 40 years, TAITRA has played a key role in the development of the Taiwanese economy. TAITRA is jointly sponsored by the government and commercial associations and is viewed by all as the business gateway to Taiwan for the international business community. For more information please visit www.taiwantrade.com.tw.

Media Contact:
Jennifer Vasquez (Kyle Arnett)
[email protected]

SOURCE Taiwan External Trade Development Council (TAITRA)