Tagboard Acquires E-commerce Platform Ziibra
Social discovery and display platform strengthens its position by adding e-commerce offering and expertise through acquisition.
REDMOND, Wash., May 31, 2016 /PRNewswire-USNewswire/ -- Tagboard, the world's premier social search and display platform, announced today that it has acquired Seattle-based ZIIBRA, a technology startup focused on making e-commerce effortless for online retailers. As part of the acquisition, ZIIBRA Founder and CEO Omri Mor, along with Co-Founder Justin Myers and select staff, will join Tagboard immediately as part of the product development team.
"Tagboard has proven to be a market leader in social media embeds and displays," said Rudy Gadre, an investor in both companies. "With a client list that includes so many major retailers, investing into this area makes a whole lot of sense."
With this acquisition, Tagboard proves its platform scales to solve new industry pain points, specifically towards an area important to current clientele: online commerce. Tagboard's client list includes retail giants like Microsoft Stores, Hershey, Louis Vuitton, Adidas, Nordstrom, Athleta and Walmart. By bringing in the expert team from ZIIBRA, Tagboard will be able to add additional value to their customer base by supporting social e-commerce integrations.
Tagboard also announced the first product-level features coming from this acquisition are already in active development in cooperation with the Seattle Seahawks, and will be released in early summer, only weeks after the deal finalized.
Tagboard CEO Josh Decker said this has always been the plan for Tagboard. "With the acquisition of ZIIBRA, we are now poised to provide our customers with tools for dynamic social integrations no matter what those may be: e-commerce, conversational commerce, mobile experiences, etc."
About Tagboard
Tagboard is the easiest way to discover social media and quickly share it with your audience. Tagboards are used by thousands of brands, sporting teams, and media companies to create billions of impressions. You can see them embedded on websites, integrated into mobile apps, shown on large displays and live broadcast worldwide.
About ZIIBRA
Cofounders Omri Mor and Justin Myers launched ZIIBRA in 2013 with a goal to help keep creativity alive and well. ZIIBRA became a marketplace to relieve the massive pain entrepreneurs and their business have when managing their website, online store, and email marketing tools.
SOURCE Tagboard
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