TAG Heuer Celebrates Runners' Perseverance at the 2014 Bank of America Chicago Marathon

CHICAGO, Oct. 13, 2014 /PRNewswire/ -- As the official timekeeper of the Bank of America Chicago Marathon, TAG Heuer celebrated the individual achievements of all those who ran in Sunday's race.  With prominent visibility throughout the city of Chicago, on the race course and at the finish line, TAG Heuer wasn't able to go unnoticed.

This partnership brings one element of the luxury Swiss watch brands global "Don't Crack Under Pressure" campaign to life, recognizing the achievements of individuals who have challenged themselves to reach a goal they once thought impossible.

To commemorate this partnership and celebrate the athletes whose perseverance, willpower and determination helped them achieve their ultimate goals, President and CEO of TAG Heuer North America, Ulrich Wohn, joined Race Director of the Bank of America Chicago Marathon, Carey Pinkowski to award the winners of the both the elite and wheelchair fields with a prestigious timepiece.  Eliud Kipchoge and Joshua George each received TAG Heuer's classic Automatic LINK Chronograph with the brands exclusive ergonomic bracelet, while Rita Jeptoo and Tatyana McFadden received an elegant and feminine Aquaracer featuring a diamond dial and diamond bezel.

"These four athletes and every runner today truly embody the TAG Heuer mindset of mental fortitude, perseverance and inner strength," said TAG Heuer North America President and CEO, Ulrich Wohn.  "Running 26.2 miles requires resilience and willpower and TAG Heuer is thrilled to celebrate those personal achievements with these ambitious individuals."

In addition, renowned chef and friend of the brand, Graham Elliot inspired us all with his dedication and persistence to achieving a goal he never thought he could.  Exemplifying TAG Heuer's Don't Crack Under Pressure messaging flawlessly, Graham ran his first marathon on Sunday after recently losing 150 pounds.  To celebrate this huge accomplishment, Graham was awarded a TAG Heuer Carerra Calibre 5 timepiece.

About TAG Heuer
Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of sports watches and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the world's most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d'Or». TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige. This ambition is reflected in its sponsorships with F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, the Automobile Club of Monaco for the prestigious Monaco Grand Prix, and the new FIA Formula E Championship, the world's top competition for electrically powered racing cars. TAG Heuer is also a partner of Oracle Team USA, 2013 champion of sailing's most prestigious trophy, the 34th America's Cup and WTA tennis champion Maria Sharapova, sharing with them the same values: human achievement and true innovation.

SOURCE TAG Heuer

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