TAG Heuer celebrates New York Rangers Goaltender Henrik Lundqvist's, "King Henrik," 2014-2015 NHL season with a new TAG Heuer CARRERA 1887 that reads #DontCrackUnderPressure

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Jun 10, 2015, 08:00 ET

NEW YORK, June 10, 2015 /PRNewswire/ -- Fresh off the 2015 Eastern Conference Finals, the famed New York Rangers goalie, Olympic Gold Medalist and Vezina Trophy winner visits TAG Heuer's 5^th Avenue Boutique, where he received a brand new CARRERA 1887 timepiece engraved with #DontCrackUnderPressure.

TAG Heuer President, Kilian Muller and New York Rangers goalie Henrik Lundqvist

New York Rangers goalie Henrik Lundqvist

True to his determination for ultimate precision and accuracy, Henrik Lundqvist chose one of the most iconic sports chronographs of all time, the TAG Heuer CARRERA 1887 Chronograph. Housing an integrated column-wheel, the automatic chronograph movement is a new generation of the CARRERA, the legendary sports chronograph series designed by Jack Heuer in 1964. The CARRERA 1887 celebrates and emphasizes the original minimalism and understated elegance yet is re-invented with a radical new "engine". The Calibre 1887 turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy making it the perfect statement piece for Henrik Lundqvist.

Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches believes Henrik Lundqvist truly epitomizes the TAG Heuer brand saying, "Henrik's passion, spirit and determination exude TAG Heuer's DNA and #DontCrackUnderPressure mentality. He couldn't have chosen a more perfect timepiece to express his precision and accuracy in his sport with TAG Heuer's exclusive, in-house, CARRERA 1887 timepiece."

As the New York Rangers last line of defense, Henrik knows all about standing up to pressure — fighting a great 2015 season and making it to the Eastern Conference Finals. Known for his athleticism, acrobatic saves, endurance, clutch performances and superior style, Henrik remains the undisputed king of New York.

Henrik joins other great TAG Heuer sporting celebrities — Cristiano Ronaldo, Maria Sharapova, Kei Nishikori, Jenson Button, Jeremy Lin, Sebastien Ogier, and Marlou van Rhijn among them — in spreading the Swiss watchmaker's legendary message #DontCrackUnderPressure.

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing athletes who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan, DON'T CRACK UNDER PRESSURE, is far more than a claim--it is a mindset.

The Henrik Lundqvist Foundation: The Henrik Lundqvist Foundation (HLF), launched in 2014 by NY Rangers goalie Henrik Lundqvistand his wife Therese, is an international grant making organization, which strives to create positive change in the lives of children and adults throughout the world through education and health services. HLF is proud to support NY Presbyterian Children's Hospitals, Food Bank for New York City, Ronald McDonald House Barnfond ("Children's Fund"), Together for Better and the Garden of Dreams Foundation. To learn more, visit www.HLundqvistFoundation.com

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SOURCE TAG Heuer