Tafford Uniforms Nurtures Cutting-Edge Marketing with 'IT Developer Avoidance Tool'

PHILADELPHIA, Oct. 13 /PRNewswire/ -- In the latest of a series of customer success stories, Monetate, a vendor of choice for testing, targeting, and personalization for eCommerce websites, reveals why one client has dubbed Monetate the "IT Developer Avoidance Tool" (http://www.monetate.com/customer-story-tafford).

"Tafford Uniforms is a great example of an innovative and forward-thinking online retailer that is using the Monetate marketing platform for more than A/B testing and traffic segmentation," says David Brussin, founder and CEO of Monetate (http://www.monetate.com).

According to Tafford's VP of Marketing, David Kaplan, "When we use Monetate to test site content we call it the 'IT developer avoidance tool' because we avoid the expense and effort of getting IT to deploy marketing content or features, only to discover they don't move the needle enough."

In the customer story published today, Kaplan also praises the way that Monetate's full support client relationship works: "Having a regular meeting to touch base with our Monetate account manager is a huge plus for us," says Kaplan, adding, "The way that the Monetate team shares learnings and best practices with us makes them almost an extension of our team."

About Tafford Uniforms

Tafford Uniforms is a leading manufacturer and retailer of medical scrubs, accessories and nursing shoes. For over 20 years, millions of customers have looked to the Tafford brand for the best in style, quality, customer service, and value. Look to Tafford for a wide selection of the latest fashion trends and everyday low prices on nursing uniforms, medical scrubs, nurse shoes, stethoscopes, and other medical accessories. On the web at http://www.tafford.com.

About Monetate

Monetate is the leading independent provider of testing, targeting, and personalization for websites. Retailers like QVC, Urban Outfitters, and Tafford use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate does this by helping marketers test product pitches and eCommerce site features, then accurately target personalized messaging and offers to specific audience segments, anywhere on the website, with no additional coding.

Monetate integrates test and target capability on websites with just one tag. Automated catalog and back-end integration enables marketers to quickly and easily implement testing and targeting, on any page, for a predictable price, without using internal IT resources. The Monetate dashboard lets marketers create tests and deploy targeted campaigns themselves while Monetate Marketing Specialists are always available to help with design and deployment as well as identify new targeting opportunities. Dashboard access to detailed analytics showing the real-time performance of tests and campaigns is available 7x24.

Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner, an eTail Preferred Solution Provider, and a member of Shop.org.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Monetate, Inc.

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