Tactics Small Businesses Can Follow to Overcome Content Challenges

NEW YORK, June 20, 2013 /PRNewswire/ -- With content creation demanding a huge commitment of time and resources, it's inevitable that a small business marketer will hit a few roadblocks that can slow their content marketing progress.

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Founder of the Content Marketing Institute, Joe Pulizzi, explores the common challenges to successful content marketing and offers some smart strategies for overcoming all of them.  In the latest article on PR Newswire's PR Toolkit, "Content Creation Challenges? Try These Tips to Get You Started" Pulizzi suggests paying attention to the stories that are happening within your organization and utilizing different methods in order to turn those stories into compelling content. From interviewing C-level execs on Skype to capturing photos and video at industry events, Pulizzi  believes that weaving raw content into a content marketing strategy will help shape it into something truly compelling.

To read the complete article, visit: http://bit.ly/146LxSY.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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