Taco Bell's Nacho Fries Premiere On Menus Nationwide Today For $1

Newest $1 item shows Taco Bell's dollar dominance as the brand continues rollout of 20 $1 items in 2018

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Jan 25, 2018, 08:00 ET

IRVINE, Calif., Jan. 25, 2018 /PRNewswire/ -- Live Más productions presents Nacho Fries, one of the most highly-anticipated menu items in Taco Bell history, debuting today in restaurants nationwide. Taco Bell's take on fries is a departure from competitor's offerings when it comes to both flavor and cost, with bold Mexican seasoning and served alongside warm Nacho Cheese all for just $1.

Taco Bell’s Nacho Fries premiere on menus nationwide today for $1, continuing to show Taco Bell's dollar dominance as the brand continues rollout of 20 $1 items this year.

With a launch fit for the big screen, Taco Bell hosted fans for an exclusive Nacho Fries Premiere in New York for a chance to taste the fries in an immersive “Web of Fries” experience by making reservations for showtimes via OpenTable.

“Web of Fries,” stars Josh Duhamel, a family man who inquires why Taco Bell doesn’t serve fries. He finds he’s bitten off more than he can chew when a sinister “Big Fries” conspiracy threatens to destroy everything he holds dear.

Taco Bell’s take on fries is a departure from competitor’s offerings when it comes to both flavor and cost, with bold Mexican seasoning and served alongside warm Nacho Cheese all for just $1.

Nacho Fries will be available for a limited time a la carte for $1, served Supreme for $2.49 or Bell Grande for $3.49, topped with classic Taco Bell add-ons, including beef, Pico de Gallo, nacho cheese and sour cream. You can also catch the Nacho Fries starring in a $5 Box with fries, a Doritos® Locos Taco, a Cheesy Gordita Crunch and Medium Drink.

A five-star menu item like Nacho Fries is worthy of the red carpet, and that's exactly the treatment Taco Bell is rolling out with its "Web of Fries" trailer. Starring Josh Duhamel, a family man who inquires why Taco Bell doesn't serve fries, finds he's bitten off more than he can chew when a sinister "Big Fries" conspiracy threatens to destroy everything he holds dear. The trailer will leave you hungry for more – more Nacho Fries that is.

With a launch fit for the big screen, Taco Bell hosted fans for an exclusive Nacho Fries Premiere in New York for a chance to taste the fries in an immersive "Web of Fries" experience by making reservations for showtimes via OpenTable.

If the playful trailer and latest value play is any indication, Taco Bell isn't clowning around with its fries or its dollar menu. $1 Nacho Fries are the latest example of the brand's innovative approach to value, with more to come through the rollout of 20 new $1 items throughout 2018.

Nacho Fries will be available for a limited time a la carte for $1, served Supreme for $2.49 or Bell Grande for $3.49, topped with classic Taco Bell add-ons, including beef, Pico de Gallo, nacho cheese and sour cream. You can also catch the Nacho Fries starring in a $5 Box with fries, a Doritos® Locos Taco, a Cheesy Gordita Crunch and Medium Drink.

For more images of the menu items and their New York City premiere, click here.

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Matt Prince – Taco Bell Corp.
[email protected]
949-863-4367

Emily Erskine – Edelman
[email protected]
323-202-1021

SOURCE Taco Bell Corp.