Tabatha Coffey Touts Viviscal as Favorite at America's Beauty Show

CHICAGO, Feb. 29, 2012 /PRNewswire/ -- Tabatha Coffey, celebrity stylist and star of Tabatha Takes Over, has partnered with Viviscal natural hair supplements to once again raise awareness about women's hair loss and thinning. Coffey will talk about some of her favorite beauty items and must-haves, including Viviscal, at the America's Beauty Show, March 3-5 in Chicago.

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"We are excited to continue to work with Tabatha in our quest to lift the secrecy and taboo associated with women's hair loss and thinning," says Mark Holland, chief executive officer of Lifes2Good, manufacturers of Viviscal. "Tabatha's first-hand experience with this issue, plus her expertise and no-nonsense demeanor commands attention to this topic, which must be heard."

Fast-paced routines, daily stress, diet and over-styling are driving an increase in hair thinning and hair loss among 20- and 30-somethings. Stars, models and celebrity stylists have long been taking and recommending Viviscal supplements.

Viviscal 100 percent natural supplements are clinically proven and scientifically tested as an effective tool to combat thinning hair in both men and women, and are appropriate for all hair types. It is the #1 hair supplement in the world and the only one with five clinical trials behind it.  These tablets contain the exclusive AminoMar C Marine Complex, which supplies vital nutrients needed to nourish thinning hair and promote existing hair growth. AminoMar C is made up of fish proteins that increase the body's natural production of keratin. The Finnish product works in four stages over a period of four to six months, with many users seeing results in as early as three months.

Viviscal hair supplements are available nationwide at CVS, Walgreens and Rite-Aid, online at www.viviscal.com or by calling 1-877-333-4581. A 60-tablet box of Viviscal, equivalent to one month's supply, is priced at $49.99. Viviscal Professional, a stronger version of the supplements, is exclusively available through salons, spas and physician offices. The Professional line supplements contain 28 percent AminoMar C Marine complex, as well as Biotin, Fumed Silica and Procyanidin B2, an apple extract. For more information on the professional line, visit www.viviscalpro.com.

For maximum results, supplements should be taken twice daily – once in the morning and then again in the evening. Visit viviscal.com for more information.

ABOUT VIVISCAL:
Viviscal is the world's leading brand of dietary supplements for the treatment of reversible thinning hair for both men and women. Made in Finland, Viviscal uses a proprietary marine complex called AminoMar C™, originally identified by Finnish researchers in the 1990s. The treatment is supported by five European scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland's Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany.  Viviscal is owned by Lifes2Good, whose U.S. headquarters are in Chicago, Illinois.

CONTACT: Rosalie Morton 804-675-8184

SOURCE Viviscal