Symphony EYC to Sponsor 2014 Category Management Conference

PALO ALTO, Calif., Sept. 22, 2014 /PRNewswire/ -- Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today announced that it is a gold sponsor at the 2014 Annual Category Management Conference to be held Sept. 30-Oct. 2 In Orlando, Florida. Hosted by the Category Management Association, the annual event unites category management professionals from the U.S. and abroad in an open exchange of ideas and experiences.

As a gold-level sponsor, Symphony EYC will host a 30-minute session at 4:20 pm, on Wednesday, October 1, on the topic "STOP WASTING TIME: Learn HOW efficient and effective processes turn data into insights to grow profits." At 3:00 p.m. on Tuesday, September 30, Symphony EYC customer Brian Haaraoja, VP Fresh Merchandising, SpartanNash, will present a case study. Symphony EYC will be featuring its full suite of category management solutions including iAssort, Localized Assortment and Store-Specific Space Planning, Mobile Shelf Management plus its new Customer Marketing and Loyalty Solutions at the booth throughout the show.

"Symphony EYC's category management solutions move merchandise efficiently through the supply chain to help create, manage and fulfill customer demand across all channels," said Bob Ferraro, VP Global Professional Services, Symphony EYC." We help retailers and manufacturers increase customer loyalty, maximize margins and improve productivity with flexible, modular solutions that are aligned to specific business needs and offer a low total cost of ownership for driving a rapid return on investment."

Multimedia and Resources

• Learn more about Symphony EYC Category Management Solutions.
• Watch our video series at http://www.eyc.com/space-planning-and-localized-assortment-management
• Follow Symphony EYC on Twitter @SymphonyEYC

About the Category Management Association

The Category Management Association (CMA) is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards.

The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on category management. Our only vested interest is in our members.

About Symphony EYC

Symphony EYC delivers ROI for retailers, manufacturers, and wholesalers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.

Press Contact:
Joan Geoghegan
[email protected]
978-371-3921

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SOURCE Symphony EYC

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