Symphony EYC to Sponsor 2013 Category Management Conference

PALO ALTO, Calif., Sept. 23, 2013 /PRNewswire/ -- Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today announced that it is a gold sponsor at the 2013 Annual Category Management Conference to be held September 24-26 in San Antonio, TX.  Hosted by the Category Management Association, the annual event unites category management professionals from the U.S. and abroad in an open exchange of ideas and experiences.

As a gold-level sponsor, Symphony EYC will present a case study with RNDC on "Best Practices in Assortment Optimization and Delivering Fact-Based Recommendations" from 8:30 to 9:20 a.m., on Thursday, September 26.  Symphony EYC will be featuring its full suite of category management solutions including Localized Assortment and Store-Specific Space Planning, Mobile Shelf Management plus its new Customer Marketing and Loyalty Solutions at the booth throughout the show.

"Symphony EYC's category management solutions move merchandise efficiently through the supply chain to help create, manage and fulfill customer demand across all channels," said Ellen Dixon, global senior vice president of marketing, Symphony EYC. "We help retailers and manufacturers increase customer loyalty, maximize margins and improve productivity with flexible, modular solutions that are aligned to specific business needs and offer a low total cost of ownership for driving a rapid return on investment."

About the Category Management Association

The Category Management Association (CMA) is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification.  Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards.

The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on category management. Our only vested interest is in our members.

About Symphony EYC

Symphony EYC delivers ROI for retailers and manufacturers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.

Press Contact:

Joan Geoghegan
[email protected]
978-371-3921

SOURCE Symphony EYC

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