Symphony EYC Engage Platform Combines Customer Targeting Analytics and Next Generation CRM Execution

PALO ALTO, Calif., Nov. 18, 2013 /PRNewswire/ -- Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today announced Symphony EYC Engage, a next generation targeting analytics and loyalty campaign management platform. The new Engage platform reduces campaign complexity, automates many functions around campaign execution and increases the accuracy required to design and develop highly effective segmentation and targeting of the most valuable customers.  

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Symphony EYC Engage enables retailers to engage the right customers at home, in store, at the checkout or on the go. With purchase history, preferences and interests centralized, the platform delivers a quick, cost-effective way to improve customer retention, increase frequency of purchase and ensure a single view of the retailer for each and every customer.

The Symphony EYC Engage offering includes:

• Targeting analytics –Sophisticated software tools help better understand and group customers for tighter segmentation and more effective offers.
• Configurable customer information management – Flexible, customizable tools manage any customer information deemed important so that any or all information can be used for targeting.
• Real-time or asynchronous transaction processing and analysis – All analysis, promotions, and loyalty rewards can be offered in real-time at any customer touch point, providing a seamless and uniform omni-channel customer experience.
• Broadening the loyalty experience through omni-channel communication – Going beyond checkout-only or mailed loyalty rewards, Engage allows retailers to connect with their customer at any time through any communication channel, even while they are shopping.
• Reporting, analytics, visualization, and actioning tools – In addition to tools to understand what is happening with customers, product, categories, brands, and stores, Engage also delivers visualizations coupled with tools to act on these insights in real-time.

"Symphony EYC Engage has allowed our stores under the GEF and Punto Blanco operating banners to track individual customer segments and develop a better understanding of how they shop. Consequently, we are creating campaigns that encourage new and highly responsive members to shop more as well as special offers to reactivate dormant customers," said Juan Carlos Ramirez, Retail IT Director of Colombian retail chain Crystal SAS.

"By integrating all customer information – behavioral and attitudinal – the Symphony EYC Engage platform enables one version of the truth and removes the potential for fragmented decision making," said David Gentry, SVP Retail Solutions at Symphony EYC . "This enables organizations to manage customer relationships and run tailored campaigns across channels – online, in-store, mobile – as well as preventing sub-optimal performance of individual channels."

Symphony EYC is combining its deep analytics expertise with process management tools to create a new generation of software solutions that drive customer insights to execution, providing a powerful thread through the retailer's entire front- and back-office operations to drive true customer-centricity. 

Multimedia and Resources

• Learn more about Symphony EYC Engage
• Follow Symphony EYC on Twitter @SymphonyEYC

About Symphony EYC

Symphony EYC delivers ROI for retailers and manufacturers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.

Press Contact:

Joan Geoghegan
[email protected] 
978-371-3921

SOURCE Symphony EYC

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