SYLVANIA Automotive Lighting Celebrates Fifth Anniversary of Hauler Headlights for Safer Nights Initiative with "The Light Shift" Launch

Michael Waltrip Racing Hauler Driver Profiled in Debut of New Digital Video Series

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Sep 19, 2014, 09:02 ET

LOUDON, N.H., Sept. 19, 2014 /PRNewswire/ -- NASCAR^® hauler drivers may not be driving 200 mph around an enclosed track, but they are logging thousands of miles delivering those pristine racecars and equipment to each and every track. With NASCAR Sprint^® Cup Series races hosted in 20 different states, navigating such a large vehicle from across the country is challenging, especially given much of the time can be spent on the road after dark in less than ideal conditions. SYLVANIA Automotive Lighting's "Hauler Headlights for Safer Nights" initiative helps to make their journeys a little less difficult.

NASCAR(R) hauler driver Glenn Shano makes his way into the infield for the SYLVANIA 300 race weekend at New Hampshire Motor Speedway during the fifth annual Hauler Parade on Sept. 18, 2014. The Hauler Parade is the kick-off to race weekend and brings SYLVANIA Automotive Lighting's "Hauler Headlights for Safer Nights" initiative full circle as many big rigs pull in with new SYLVANIA light bulbs in to guide their way. (PRNewsFoto/OSRAM SYLVANIA)

In celebration of the fifth annual initiative, SYLVANIA Automotive Lighting is debuting at the SYLVANIA 300 "The Light Shift™," a new digital video series that will chronicle unique stories of people whose jobs, hobbies or lifelong passions require them to travel to and from their destinations in the dark, and highlight the role that visibility plays in their day to day lives.

The first video in the series will offer an in-depth look at Michael Waltrip Racing hauler driver Glenn Shano. The video shows what it is like for Glenn behind the wheel of a big rig, hauling a multi-million dollar machine around the country.

"I really love my job but am serious about safety since every piece of equipment on the rig is my responsibility," said Shano. "Our travel schedule requires a lot of nighttime driving, through places like the rugged mountains of West Virginia and the immense darkness of the deserts, so I demand high performing headlights."

This year's Hauler Headlights for Safer Nights initiative kicked off in July at the New Hampshire Motor Speedway where SYLVANIA team members upgrade big rigs with downroad headlights that have whiter and brighter light for more clarity– SYLVANIA SilverStar^® ULTRA headlight bulbs. The effort came full circle at the SYLVANIA 300 on Thursday, Sept. 18, when the haulers made their way into the compound for the weekend's race with their bright lights shining.

"The amount of time hauler drivers spend on the road is fascinating, and our work this year with the haulers goes beyond the parade," said Brian Noble, marketing manager for SYLVANIA Automotive Lighting. "Our involvement with hauler drivers for the past five years naturally led to the use of a hauler video profile as the introduction of our Light Shift campaign. Glenn's story is a prime example of how visibility and safety go hand-in-hand. We're proud to have worked with him to tell his story and highlight the role quality light plays in his daily routine."

To learn more about The Light Shift and SYLVANIA Automotive Lighting products, visit www.sylvania.com/thelightshift or follow SYLVANIA Automotive on Facebook. For updates or information on the SYLVANIA 300, visit www.sylvania.com/sylvania300.

About OSRAM SYLVANIA Automotive Lighting
OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the automotive aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 600 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand, while products for the aftermarket are sold under the SYLVANIA brand.

About OSRAM SYLVANIA Inc.
OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Danvers, Massachusetts. For more information, visit www.osram-americas.com or follow us on Facebook and Twitter.

OSRAM is a registered trademark of OSRAM GmbH.
The Light Shift is a trademark of OSRAM SYLVANIA Inc.
SYLVANIA and SilverStar are registered trademarks of OSRAM SYLVANIA Inc.
All other trademarks are those of their respective owners.

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SOURCE OSRAM SYLVANIA