Sybase Survey Finds Mobile Enterprise Apps Poised to Take Off in 2011

DUBLIN, Calif., Jan. 12, 2011 /PRNewswire/ -- Sybase, Inc., an SAP company (NYSE: SAP) and industry leader in enterprise and mobile software, today released the results of a new survey by Kelton Research highlighting that this year 90 percent of IT managers surveyed are planning to implement new mobile applications and nearly one in two believe that successfully managing mobile applications will top their priority list. As a result both hosted and on-premise mobility solutions powered by a strong mobile enterprise application platform are valuable options for businesses to seriously consider in 2011.

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Mobility is Inevitable, are Enterprises Prepared?

• A smarter solution: A majority (82 percent) of IT managers share the belief that it would be beneficial – not detrimental – to host more of their mobile applications in the cloud.
• The year of the mobile enterprise app: Nine in ten (90 percent) IT managers reported they will implement new mobile applications this year, with almost a quarter (21 percent) looking to introduce 20 or more applications into their organization. In addition, they anticipate supporting about eight different mobile platforms or operating systems by the end of 2011.
• Mobile mismanagement: Despite the enthusiasm and flexibility shared by IT departments, many are currently not being strategic about mobility. Almost half of respondents (46 percent) who do not have a mobile strategy in place did not expect to hire staff to specifically deal with their enterprise mobility strategy while nearly the same number of respondents (45 percent) admitted they did not have a plan or timeline in place.
• Mobile application priority: Forty-five percent of respondents predict that implementing or managing the onslaught of mobile enterprise applications tops the priority list in the coming year, even over more common issues such as adhering to IT budgets. Also, 56 percent of IT managers consider customizing company information for mobile purposes a crucial part of conducting business and not just a "nice to have." In addition, more than eight in ten (84 percent) of those who feel this way work for companies that are flexible about the use of new mobile applications or devices.
• Mobile security concerns: Similarly, IT managers report that possible data security issues with mobile applications cause more problems (65 percent) than implementation (25 percent) or employee adoption hurdles (10 percent).

Other interesting findings from the 250 IT managers polled include:

• Workers come first: One in two respondents (50 percent) say that employee demand is driving the adoption of new mobile applications.
• Loyal to mobile: In fact, almost three in four (73 percent) say that decision makers are flexible and not rigid about incorporating new mobile applications and mobile devices into their organization, showing that many mid-to-large sized companies are committed to mobilizing the enterprise.

"The proliferation of new devices, coupled with the vast expansion of mobile applications used by consumers has paved the road for mobility solutions to enter the enterprise at the worker, workgroup, and workflow levels. Given all this, we expect 2011 to be the year of the transformation of the enterprise," said Dan Ortega, senior director product marketing, Sybase. "As evidenced by this survey, IT managers will be faced with greater complexities and requirements across the entire enterprise mobility framework, which is where a leading mobile solutions provider like Sybase can take an entire industry to the next level."

For graphical representation of the survey findings please download the PDF.

About the Study

The referenced study was commissioned by Sybase and conducted by Kelton Research.  The study consisted of online surveys of 250 IT Managers in the U.S. and UK at companies with revenues of $100 million or more.

About Sybase

Sybase, an SAP® company is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information: www.sybase.com. Read Sybase® blogs: blogs.sybase.com. Follow us on Twitter at @Sybase and @MobileWork.

Sybase is a registered trademark of Sybase, Inc. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world.  All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

Forward-Looking Statements

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

SOURCE Sybase, Inc.

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