Sybase Showcases Mobility Expertise in Inaugural Enterprise Mobility Guide 2011

DUBLIN, Calif., March 1, 2011 /PRNewswire/ -- Sybase, Inc., an SAP® company (NYSE: SAP) and industry leader in enterprise and mobile software, today announced the release of its inaugural Enterprise Mobility Guide 2011. The 130-page book features strategic advice, actionable tips and success stories from leading mobility solutions providers. Aimed at senior business and IT leaders, the guide covers the latest trends in mobile device management and app development on platforms such as iOS, RIM and Android as well as fast-rising mobile devices like smartphones and tablets.  

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Content contributors to the guide include experts from Accenture, Google, Motorola, Orange, RIM, Samsung, Verizon, Yankee Group, Enterprise Mobility Forum, as well as Sybase and SAP. The guide also includes more than 30 market surveys and forecasts from Gartner, Forrester Research, Yankee, Evans Data, Frost & Sullivan, CIO Strategy Forum, Computerworld and Kelton Research. The Sybase Enterprise Mobility Guide is a valuable reference tool for decision makers who are looking for best practice guidance on deploying mobile devices and apps within their organization.  

"With the groundswell of smartphone and tablet penetration crossing into the enterprise, consumer demand is driving IT to quickly implement mobility solutions across the entire enterprise," said Dr. Raj Nathan, executive vice president and chief marketing officer, Sybase. "Sybase is a longstanding player and pioneer in the enterprise mobility space with deep expertise and best practices developed alongside a strong partner and customer ecosystem. We recognize that this 'how-to' education from industry leaders is an important first step in helping customers meet market demand, serving as the impetus for creating the Enterprise Mobility Guide."

A recent survey by Kelton Research highlighted that in 2011, 90 percent of IT managers surveyed are planning to implement new mobile applications and nearly one in two believe that successfully managing mobile applications will top their priority list. As a result, both hosted and on-premise mobility solutions powered by a strong mobile enterprise application platform are valuable options for businesses to seriously consider in 2011.

In Related News

Sybase will be hosting a lively Webinar discussion on the latest trends in enterprise mobility as covered in the Enterprise Mobility Guide 2011.

• Date:  Thursday, March 10, 2011
• Time:  2-3 PM ET/11-12 noon PT

Topics covered will include the latest trends in mobile device management and app development for platforms such as iOS, RIM and Android and hardware such as smartphones and tablets.

Guest experts include:

• Kevin Benedict, a leading independent mobility analyst and consultant in the SAP ecosystem
• Philippe Winthrop, former Strategy Analytics analyst and creator of the Enterprise Mobility Forum
• Lynnette Luna, editor of FierceMobileIT and contributing executive editor to FierceWireless 
• Host: Eric Lai, UberMobile blogger at ZDNet and editor-in-chief of the Enterprise Mobility Guide 2011

To register, please visit: http://response.sybase.com/forms/EnterpriseMobilityTrendsof2011.

Availability

Sybase Enterprise Mobility Guide 2011 will be available online beginning March 1, 2011. For more information, or to download a free copy of the Enterprise Mobility Guide 2011, or to have a free printed copy mailed to you, please visit www.sybase.com/mobilityguide.

About Sybase

Sybase, an SAP company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

Sybase is a registered trademark of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

SOURCE Sybase, Inc.

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