Sybase Named Most Successful Database Software Vendor in China

HONG KONG, June 6, 2011 /PRNewswire/ -- Sybase, Inc., an SAP company (NYSE: SAP) and industry leader in enterprise and mobile software, today announced that China's Centre for Information Industry Development Consulting (CCID Consulting) honoured the company with the "2010-2011 Most Successful Database Software Vendor in China" award. Sybase is the only enterprise vendor to receive this prestigious award two years in a row.

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According to CCID Consulting, China's leading IT research institute, Sybase is now the second highest ranked database software vendor in China's burgeoning telecommunications, banking and insurance sectors. In the latest IT Application Market 2010-2011 annual report, CCID Consulting estimated Sybase's database has garnered 25.1 percent market share in the telecommunications industry, 25 percent in the banking industry, and 24.1 percent in the insurance industry.

"Twenty-eleven marks the onset of China's 12th Five-Year Plan, which places strategic emphasis on increased investment in IT infrastructure," said Li Jun, President of CCID Consulting. "Sybase's gains in the emerging markets of telecommunications, banking and finance, and the insurance sectors, reflect its deep understanding of the business challenges facing these industries and the crucial role technology plays in helping create sustainable competitive advantage for the long term. Other IT vendors will do well to emulate Sybase's strategy."

In 2010, Sybase strengthened its market leadership in the telecommunications sector, securing orders for its mobility solution from China Telecom, China Unicom and China Mobile. It also won new customers in the financial services sector including the People's Bank of China, Agricultural Bank of China, Bank of Communications, Shanghai Pudong Development Bank and various local commercial banks and rural credit cooperative organisations. The database powerhouse also secured customer wins in the public sector including the Supreme People's Court, Ministry of Railways, the local taxation bureaus, as well as Sichuan Electric Power, Southern Power Grid and Guangdong Electric Power.

"China has been Sybase's fastest growing market, and we are encouraged by the continued strong support from our customers and industry regulatory bodies," said Horace Chow, Vice President of Asia Pacific and General Manager of Greater China, Sybase. "Our strategy has always been to put the customers' best interest first. We remain committed to their success by delivering cutting-edge solutions coupled with the highest level of service that promote competitive advantage through innovation and best practices."

These recognitions reaffirm the technical prowess of Sybase's solutions and the excellent market competitiveness it accords to customers of its technology, including its industry-leading SQL Anywhere mobile and embedded database technology, Sybase IQ® platform, which offers a ground-breaking in-database business analytics function and Sybase Adaptive Server® Enterprise (ASE), an enterprise-class data management system.

CCID Consulting deploys over 300 professional consultants throughout China, providing public policy and industry competitiveness intelligence, development strategy and planning, as well as market strategy and research services. CCID Consulting is a subsidiary of the Centre for Information Industry Development (CCID), a leading research institute directly affiliated with the Ministry of Industry and Information Technology (MIIT).

About Sybase

Sybase, an SAP® company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information: www.sybase.com. Read Sybase blogs: blogs.sybase.com. Follow us on Twitter at @Sybase.

Sybase is a registered trademark of Sybase, Inc. ® indicates registration in the United States.  SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world.   All other product and service names mentioned are the trademarks of their respective companies.

Forward-Looking Statements

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

SOURCE Sybase, Inc.

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