Sybase Defines the Global mCommerce Movement for Financial Institutions, Enterprises and Mobile Operators

DUBLIN, Calif., Feb. 14, 2012 /PRNewswire/--  Sybase 365, a subsidiary of Sybase, Inc. the global leader in mobile messaging and mobile commerce services, today unveiled the 2012 edition of the Sybase® Mobile Commerce Guide. This year's guide combines firsthand analysis of key developments that top the mobile commerce agenda with a global view of how mobile commerce is rapidly transforming the way consumers shop, pay, bank and remit money, redefining business opportunities along the way.

While the 2011 guide explored the transformation of commerce via the fourth screen – the mobile device– this year's guide covers successful deployments of mobile commerce services in practice, as well as advancements in the industry from new technologies to expanding markets and new opportunities.  Authored by partners and industry analysts and featuring insights from Sybase executives, the Sybase Mobile Commerce Guide 2012 offers strategies, expert advice and case studies from key players in the ecosystem who have successfully deployed mobile commerce services around the world, specifically designed for financial institutions, mobile operators, and enterprises.  

"Mobile commerce is reaching a major inflection point," said John Sims, president, Sybase 365. "The developing world has quickly embraced mobile commerce based on a need to access financial services, and the developed world is catching up as regulators start to reform existing banking and transaction rules. Our Guide captures practical, real-world depictions of mCommerce in action, which showcases the rapidly growing evolution of commerce within a robust and innovative mobile ecosystem."

Sybase 365's deep industry relationships enable the company to once again gather some of the most authoritative voices to help guide the mobile commerce industry movement. This year's contributors include Acta Wireless, AMWAL for Electronic Banking Services Iraq, Association for Retail Technology Standards, bCODE Middle East and Africa, Celent, Citi, Dutch-Bangla Bank Limited, G-Xchange Inc., GSM Association, IBM, IDC Financial Insights, Informa Telecoms & Media, MEF, Mobey Forum, NACHA, North America Mobile Marketing Association, RBC Royal Bank, RBS Citizens, Telefonica, TowerGroup, TransferTo, ViVOtech, and wi-mobile Research Group.

Sybase 365 will exhibit at Mobile World Congress 2012 in Barcelona from February 27 – March 1 at Pavillion CY18. The company will also host a three-day "Ask the Expert" seminar during the conference where Sybase's executives and partners with leading banks and mobile operators will discuss the latest trends in mobile commerce and next-generation services.

Download the Sybase Mobile Commerce Guide: www.sybase.com/mobilecommerceguide. For additional insight on the Mobile Commerce landscape, read our blogs: http://blogs.sybase.com

About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.8 billion messages per day, reaching 900 operators and 4.5 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com. Follow us on Twitter at @Sybase.

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

Forward-looking Statement
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

SOURCE Sybase, Inc.

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